Del 10 - Kim Klein's Fundraising Series

Nonprofit Membership Toolkit

Häftad, Engelska, 2003

AvEllis M.M. Robinson,Florida) Robinson, Ellis M.M. (Sanibel,Ellis M. M. Robinson,Ellis M M Robinson,Kim Klein

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Step-by-step, The Nonprofit Membership Toolkit shows how to create, manage, and sustain a dynamic membership program that will help a social change organization thrive. Written for both new and well-established social change organizations, this book is grounded in proven marketing techniques. It gives managers and executive directors the information and tools needed to understand their current members and attract new ones, and it walks organizations through the process of linking program goals with membership goals. The Nonprofit Membership Toolkit includes a wealth of illustrative examples and sample membership publications. Schedules for typical membership tasks keep organizations on track, and the easily reproducible worksheets and checklists and the companion Web site help readers design a program that can be adapted to meet the unique needs of their individual organization. The Nonprofit Membership Toolkit will help executive directors, development directors, staff and board members, and other volunteers involve the community, build program effectiveness, and diversify and strengthen their organization's funding base.

Produktinformation

Utgivningsdatum2003-06-30
Mått213 x 279 x 28 mm
Vikt680 g
FormatHäftad
SpråkEngelska
SerieKim Klein's Fundraising Series
Antal sidor320
FörlagJohn Wiley & Sons Inc
ISBN9780787965068

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Ellis M. M. Robinson has more than twenty-five years of experience in membership development, fundraising, and nonprofit management, serving more than five hundred local, state, and national organizations. As president of The Buttonwood Partnership, Robinson conducts workshops and intensive training seminars nationwide on cultivating, retaining, and growing membership. Her clients have included Alaska Wilderness League, Island Institute, The Land Trust Alliance, Training Resources for the Environmental Community, Colorado Environmental Coalition, Natural Resources Council of Maine, Clean Wisconsin, and the Texas Bicycle Coalition.

Preface AcknowledgmentsAbout the AuthorPart One: Integrating Membership into Your OrganizationIntroduction: The Membership Partnership2. The Benefits of Membership3. Defining Membership in Your OrganizationPart Two: Managing Your Membership Program4. Building a Renewal Program5. Inviting Member Action Through Special Appeals6. Creating Effective Member PublicationsPart Three: Expanding Your Membership Base7. Recruiting New Members8. Converting In-House Prospects to members9. Inviting Membership One-on-One10. Recruiting Members by Mail11. Electronic and Community NetworkingPart Four: Strategic Planning for Future Growth12. Upgrading Your Members13. Creating Your Membership Plan14. Staying LegalResourcesA. For More InformationB. Recommended Protocol for Managing Membership Records and FinancesC. Source Code Protocol for Members and ContributorsD. Membership Activities Report Form and Tracking PatternsE. Copywriting TipsIndex

"If your organization has in place an individual membership program, or if you're willing to consider starting one, rush out right now and get your hands on a copy of Ellis Robinson's Nonprofit Membership Toolkit. Here, between two covers, you'll find almost everything you need to know to launch, manage, and strengthen a nonprofit membership program. The book is well-organized, easy to read, and chock full of worksheets you'll find invaluable in building your membership program." --Mal Warwick