Nonprofit Fundraising Strategy, + Website

JANICE GOW PETTEY, EDD, CFRE, is Vice President of Resource Development at The Asia Foundation. She is the founder of J.G. Pettey & Associates, a consulting firm serving foundations and nonprofits. Her ethics presentations span three continents. She is Chair Emeritus of AFP's International Ethics Committee. Janice is also the author of Cultivating Diversity in Fundraising and Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers (Wiley).

• Acknowledgments xiiiAbout the Editor xvContributing Authors xviForeword xviAndrew Watt xviiPreface: Ethical Will xixRobert L. PaytonIntroduction xxvChapter 1 Fundraisers and the Good Life 1Paul C. Pribbenow, PhD, CFREDefining the Virtues 6Obstacles to Living the Good Life 10Growing as Ethical Fundraisers 13About the Author 14Chapter 2 The Appearance of Impropriety 17Dianne Lister, LLB, CFREThe Link between Ethics and Fiduciary Duty 18Reputation Management and Impropriety 19Conflict of Interest and the Appearance of Impropriety 21The Continuum of Suspect Behavior 24A Test for Impropriety beyond Conflict of Interest 27A Word about Diversity 30Common Rationalizations 30In Defense of Impropriety 31About the Author 32Chapter 3 Rights of Donors 35James M. Greenfield, ACFRE, FAHPIs It Donor Relations or Donors’ Rights? 36A Donor Bill of Rights 39Stewardship of Donors’ Rights 48Conclusion 50About the Author 50Chapter 4 Public Privacy: An Exploration of Issues of Privacy and Fundraising 53Eugene A. ScanlanThe ‘‘Right’’ to Privacy 56The Internet Explosion 57Privacy and Security 59Donors’ Rights, Fundraisers’ Responsibilities 60The Dilemma of Privacy 61Prospecting for Donors 62Donors and Donor Interest 66Gift Restrictions 67Donor Wishes about Privacy of Information 68Controversial Donors 70Inside Your Organization 71Donor Recognition 72Databases 73Some Principles 74About the Author 76Chapter 5 Tainted Money 79Eugene R. Tempel, EdDDefinitions of Tainted Money 80The AFP Code of Ethical Principles and Standards and Tainted Money 87Tainted-Money Dilemmas 95Policies and Procedures for Dealing with Tainted Money 104Conclusion 106About the Author 107Chapter 6 Compensation 111Paulette V. Maehara, CFRE, CAEImpact of Professional Ethics and Standards 111Acceptable Compensation and Incentives 119The AFP Code and Business 123About the Author 123Chapter 7 Using Donations as Intended 127Paul Marcus, LLB, CFREBefore the Gift 128After the Gift 133Conclusion 138About the Author 139Chapter 8 Ethical Considerations of Making the Ask 141Jerry Rohrbach, CFRE, ChFCWhat Is at the Heart of Soliciting Gifts? 141How Are You Approaching Donor Prospects for Gifts? 142What Solicitation Laws and Regulations Does a Charity Need to Comply With? 150What Policies Create the Best Environment for Making the Ask? 154About the Author 159Chapter 9 Honesty and Full Disclosure 161Samuel N. Gough Jr., CFREHonesty 164Full Disclosure 170Conclusion 180About the Author 181Chapter 10 Choosing a Leadership Role: A Vision for Action 185Barbara A. Levy, ACFREStep 1: Initiating Dialog 189Step 2: Dissemination and Promulgation 199Teaching Steps to Ethical Decision Making 201The Plan for Dissemination 204Public Affairs and Public Policy 208About the Author 211Chapter 11 The Context and Development of International Codes and Standards 213Andrew Watt, FInstFCivil Society and Globalization: Two Key Influences on the Development of Regulatory and Self-Regulatory Structures 214Civil Society 216Moving Towards Regulation of Nonprofits in a Global Society 218Cross-Border Regulation 219Accountability 222Self-Regulation 223Fundraising Associations and Their Differing Approaches to Self-Regulation 226Dutch Code of Conduct for Fundraisers 227French Code of Professional Ethics 228International Codes of Professional Ethics 231About the Author 232Chapter 12 Turning a Profit in the Nonprofit World: The Ethical Responsibilities of Businesses in the Fundraising Sector 235Owen WatkinsStandard No. 14 238Standard No. 7 239About the Author 242Chapter 13 Ethical Decision Making 245Janice Gow PetteyFrameworks for Ethical Decision Making 246Codes, Creeds, and Standards 249About the Author 253Chapter 14 Between the Real and the Ideal: A Meditation on the Future of Ethical Reflection for Philanthropic Fundraisers 255Paul C. Pribbenow, PhDPhilanthropy Is a Public Practice 258Fundraising as Vocation 259Reflective Practice 260About the Author 261Chapter 15 Assessing Ethical Fundraising: The Creation and Use of the AFPEthics Assessment Inventory 263Robert ShoemakeBackground 264Building the AFP Ethics Assessment Inventory 264Critical Dimensions of Ethical Fundraising 267Taking the AFP Ethics Assessment Inventory 269Using the AFP Ethics Assessment Inventory 273What We Are Learning 276Frequently Asked Questions (FAQs) 277About the Author 279Chapter 16 Regulation, Ethics, and Philanthropy 281Audrey Kintzi, Cathlene WilliamsContent Presentations 282Discussion Summaries 286Case Studies 298About the Authors 303Chapter 17 Leadership, Governance, and Giving 305Robert FogalContent Presentations 305Discussion Summaries 319About the Author 323Chapter 18 Both Sides Now: The Ethics of Grantmaking and Grantseeking 325Bruce Sievers, PhDThe Trust Relationship 327The Grants Process 328Accountability 331Public Goods 334About the Author 338Chapter 19 Ethical Relationships between Grantees and Funders 343Carleen K. Rhodes, CFREFirst: Ethics Needs to Be Viewed as a Bottom-Line Issue for Nonprofits and Foundations Alike 344Second: We Need to Actively Practice Our Ethical Principles 347Third: We’re at the Same Table 350Fourth: While Most of Us Have Accepted the Challenge of Striving to Be Personally and Institutionally Ethical and Accountable, We Have a Much Larger Ethical Obligation across the Sector and Society That Requires Time and Attention 351One Final Point 352About the Author 352Chapter 20 Regulation in the Nonprofit Sector: Symbolic Politics and the Social Construction of Accountability 355Robert D. HermanPerspectives on Regulation 356Ethics and a Culture of Integrity 362About the Author 364Chapter 21 Restoring Public Confidence in the Nonprofit Sector 367William A. SchambraPublic Confidence 369Faith-Based Institutions in the Nonprofit Sector 372An Approach for the Future 376About the Author 377Appendix A Ethical Codes and Standards: Association of Fundraising Professionals (AFP) Code of Ethical Principles 379Association for Healthcare Philanthropy (AHP) Statement of Professional Standards and ConductAssociation of Professional Researchers for Advancement (APRA) Statement of Ethics (Revised August 2004)American Society of Association Executives (ASAE) Standards of Conduct Council for Advancement and Support of Education (CASE) Statement of Ethics ePhilanthropy Code of Ethical Online Philanthropic Practices Giving USA Foundation Standards of Practice and Code of Ethics: Professional Code of Ethics Independent Sector: Obedience to the Unenforceable Model Standards of Practice for the Charitable Gift PlannerThe Salvation Army Fundraising Code of Ethics Statement of Ethics and Accountability for Washington GrantmakersAppendix B Websites for International Fundraising Codes of Ethics and Standards 423Appendix C Statement of Values and Standards for Excellence of the Tucson Symphony Society dba Tucson Symphony Orchestra 427Introduction Statement of ValuesReferences 435Index 443