Nonprofit Essentials

Julia Ingraham Walker has been a fundraising professional for over twenty years in the Gulf South. Her professional background is in major gifts. During her tenure at Tulane University, she hired, supervised, and directed the activity of a large staff of major gift officers both in and out of campaigns for over ten years. As a consultant to numerous capital campaigns over the past six years, she has had significant experience developing strategy on major gift fundraising for a diverse group of non-profits. Her experience ranges from museums to secondary schools, arts organizations, community nonprofits, and institutions of higher education.

• Introduction. 1 Introduction to Major Gifts.2 Building a Major Gifts Program.3 Board Leadership.4 Making the Case for a Major Gift.5 Cultivation of Major Gift Prospects.6 Soliciting Major Gifts.7 Motivating Donors: Recognition and Stewardship.8 Special Opportunities in Major Gifts.Appendix.Index.

"This comprehensive volume covers major gifts extensively and integrates this area of development into the overall field. In the current economic situation, where more and more attention is being paid to major donors as other areas lag, it is a timely, complete and helpful addition to the quality resources available to us." (CharityChannel.com, 9/8/08)