Nonprofit Essentials

Julia Ingraham Walker is an independent fundraising consultant with more than twenty years' experience. Specializing in capital campaigns, she has led over a dozen capital campaigns for such nonprofits as Tulane University, Xavier University, the National D-Day Museum, the New Orleans Museum of Art, and many others. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals.

• Introduction. 1. Before Beginning Your Capital Campaign.2. Preparing for the Capital Campaign.3. Campaign Structure: Timetables, Gift Tables, and Goals.4. Effective Campaign Leadership.5. Making a Compelling Case.6. Prospect Identification, Cultivation, and Solicitation.7. Strategies That Motivate Donors.8. Repositioning Your Organization through the Capital Campaign.Rules of the Road.Index.