Del i serien Cultural Icons series
Nike Culture
The Sign of the Swoosh
1 129 kr
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Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Produktinformation
- Utgivningsdatum1998-12-22
- Mått192 x 233 x 11 mm
- Vikt510 g
- FormatHäftad
- SpråkEngelska
- SerieCultural Icons series
- Antal sidor208
- Upplaga1
- FörlagSAGE Publications
- ISBN9780761961499