NFT Handbook

MATT FORTNOW is an entertainment lawyer turned tech entrepreneur. He co-authored the 7th edition of This Business of Music then co-founded the web’s first fantasy sports service, which he sold to CBS Sports. The past several years Matt dove into blockchain technology, cryptocurrencies, and non-fungible tokens. QUHARRISON TERRY is a growth marketer and entrepreneur. Co-Founder of 23VIVI, the world’s first digital art marketplace powered by the Bitcoin blockchain, he is a 4x recipient of LinkedIn’s Top Voices in Technology Award. He currently leads Growth Marketing at Mark Cuban Companies.

• About the Authors viiAbout the Technical Editor ixAcknowledgments xForeword xviiChapter 1 Introduction to NFTs 1Chapter 2 What Are NFTs? 7Why People Collect 7What Exactly Are NFTs? 10Types of NFTs 16Aspects of NFTs 32Extrinsic Elements of NFTs 44Chapter 3 Why NFTs Have Value 49Why Do Collectibles Have Value? 50The Problems with Traditional Art 53The Problems with Collectibles and Memorabilia 57Digital Art Before NFTs 60The True Advantage of NFTs 61NFTs Aren’t Perfect 74External Forces That Drive Value 89Chapter 4 History of NFTs 93Andy Warhol Presents Pop Art 94Beeple’s Cyberpunk World Meets NFTs 99The Story of Digital Art 104Chapter 5 NFT Marketplaces 115OpenSea 116Rarible 117Nifty Gateway 118SuperRare 118Wax (Atomic Hub) 119Foundation 120NBA Top Shot 121VeVe 122Known Origin 122Myth Market 123Wrap-Up 124Chapter 6 Creating and Minting NFTs 125Creating the Aspects of Your NFT 126Creating a Cryptocurrency Wallet 134Creating an OpenSea Account 144Creating a Collection 147Minting an NFT 157Chapter 7 Selling NFTs 161Your Exchange Account 161Buying Cryptocurrency 167Funding Your MetaMask Wallet 170Selling Your NFTs 172Marketing Your NFTs 181Chapter 8 Buying NFTs 195Why Buy NFTs? 195Buying NFTs 199Building an NFT Collection 206Chapter 9 Legal Aspects of NFTs 213Are NFTs Securities? 214Intellectual Property Rights 218Right of Publicity 225Right of Privacy 231Contracts 232Taxes 235Chapter 10 The Future of NFTs 239The Metaverse 240Non-bankable Assets 246Digital Wallets 251The Unwritten Future of NFTs 254Index 255

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