Next Generation Demand Management

People, Process, Analytics, and Technology

Inbunden, Engelska, 2016

459 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrated processes that are required for proper implementation, as well as the descriptive and predictive analytics tools and skills that make the process sustainable. Corporate culture changes require a shift in leadership focus, and this guide describes the necessary "champion" with the authority to drive adoption and stress accountability while focusing on customer excellence. Real world examples with actual data illustrate important concepts alongside case studies highlighting best-in-class as well as startup approaches.Reliable forecasts are the primary product of demand planning, a multi-step operational supply chain management process that is increasingly seen as a survival tactic in the changing marketplace. This book provides a practical framework for efficient implementation, and complete guidance toward the supplementary changes required to reap the full benefit. Learn the key principles of demand driven planningImplement new behaviors, skills, and processesAdopt scalable technology and analytics capabilitiesAlign inventory with demand, and increase channel profitabilityWhether your company is a large multinational or an early startup, your revenue predictions are only as strong as your supply chain management system. Implementing a proven, more structured process can be the catalyst your company needs to overcome that one lingering obstacle between forecast and goal. Next Generation Demand Management gives you the framework for building the foundation of your growth.

Produktinformation

Utgivningsdatum2016-10-07
Mått160 x 234 x 31 mm
Vikt476 g
FormatInbunden
SpråkEngelska
SerieWiley and SAS Business Series
Antal sidor288
FörlagJohn Wiley & Sons Inc
ISBN9781119186632

Tillhör följande kategorier

Foreword xiiiPreface xvAcknowledgments xxiAbout the Author xxiiiChapter 1 The Current State 1Why Demand Management Matters More Than Ever 4Current Challenges and Opportunities 14Primary Obstacles to Achieving Demand Management Planning Goals 21Why Do Companies Continue to Dismiss the Value of Demand Management? 23Summary 28Key Learnings 29Notes 30Further Reading 30Chapter 2 The Journey 31Starting the Supply Chain Journey 32Introducing Sales & Operations Planning (S&OP) into the Supply Chain Journey 34Sales & Operations Planning Connection 34Transitioning to a Demand-Driven Supply Chain 40The Digitalization of the Supply Chain 46Leveraging New Scalable Technology 51Benefits 52Summary 53Key Learnings 54Notes 57Chapter 3 The Data 59What Is Big Data? 60Why Is Downstream Data Important? 68Demand Management Data Challenges 71CPG Company Case Study 75Does Demand History Really Need to Be Cleansed? 78How Much Data Should Be Used? 81Demand-Signal Repositories 82What Is Demand Signal Analytics? 86Demand Signal Analytics Key Benefits 87Summary 89Key Learnings 91Notes 92Further Reading 93Chapter 4 The Process 95Centers of Forecasting Excellence 97Demand Management Champion 99Demand-Driven Planning 100What Is Demand Sensing and Shaping? 100A New Paradigm Shift 113Large-Scale Automatic Hierarchical Forecasting 115Transactional Data 116Time Series Data 117Forecasting Models 117Skill Requirements 120Summary 121Key Learnings 123Further Reading 125Chapter 5 Performance Metrics 127Why MAPE Is Not Always the Best Metric 128Why In-Sample/Out-of-Sample Measurement Is So Important 131Forecastability 135Forecast Value Added 137Ho: Your Forecasting Process Has No Effect 138Summary 144Key Learnings 145Notes 146Further Reading 146Chapter 6 The Analytics 147Underlying Fundaments of Statistical Models 148How Predictable Is the Future? 153Importance of Segmentation of Your Products 157Consumption-Based Modeling 167Consumption-Based Modeling Using Multi-Tiered Causal Analysis 168Consumption-Based Modeling Case Study 170Summary 179Key Learnings 180Notes 181Further Reading 181Chapter 7 The Demand Planning Brief 183Demand Planning Brief 186Overview 187Background 188Recommended Forecast Methodology 188Model Hierarchy 190Model Selection Criteria 190Supporting Information 192Analytic Snapshot 194Model Selection and Interpretation 199Scenario Analysis 205Summary 212Key Learnings 213Chapter 8 The Strategic Roadmap 215Current State versus Future State 216Current State 223Future State 226Gaps and Interdependencies 237Strategic Roadmap 245Summary 252Index 253