News Media and EU-China Relations

LI ZHANG Research Fellow at the China Policy Institute, School of Contemporary Chinese Studies, University of Nottingham, UK.

• Soft power, country image and media-policy interrelations in international politics PART I: MEDIA PERCEPTION AND INFLUENCING Factors The changing images of China: A longitudinal representation in the European transnational media The Changing Images of the EU: A longitudinal representation in the People's Daily PART II: NEWS MEDIA - FOREIGN POLICY INTERRELATIONS China's national interests, foreign policy and the media coverage of the EU Media influence: Media coverage and the EU's China policy-making Policy indexing: Media coverage and the EU's human rights policy regarding China Discussions and Conclusions

"Li Zhang has produced the first comparative analysis of mutual media portrayals between China and Europe. The study reveals the dissonant images that underlie and reflect the discordant diplomatic relationship between Beijing and Brussels in recent years. Mixing quantitative and qualitative analysis, this book provides a baseline for future studies." - David Shambaugh, George Washington University & the Brookings Institution "Innovative in its approach and comparative in its framework, this book significantly contributes to bridging the gap between media studies and international relations." - Daya Thussu, Professor of International Communication, University of Westminster, London