New Perspectives on Industrial Organization

With Contributions from Behavioral Economics and Game Theory

Inbunden, Engelska, 2012

AvVictor J. Tremblay,Carol Horton Tremblay

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One of the many innovative features of this book is that it incorporates contributions from behavioral economics and neuroeconomics, providing a deeper understanding of consumer preferences and the motivation for many current business practices.

Produktinformation

Utgivningsdatum2012-07-20
Mått155 x 235 x 63 mm
Vikt1 394 g
FormatInbunden
SpråkEngelska
SerieSpringer Texts in Business and Economics
Antal sidor811
Upplaga2012
FörlagSpringer-Verlag New York Inc.
ISBN9781461432401

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Chapter 1 Introduction.- Chapter 2 Demand, Technology, and the Theory of the Firm.- Chapter 3 Introductory Game Theory and Economic Information.- Chapter 4 Behavioral Economics.- Chapter 5 Perfect Competition and Market Imperfections.- Chapter 6 Monopoly and Monopolistic Competition.- Chapter 7 Product Differentiation.- Chapter 8 Market Structure, Industry Concentration, and Barriers to Entry.- Chapter 9 Cartels.- Chapter 10 Quantity and Price Competition in Static Oligopoly Models.- Chapter 11 Dynamic Monopoly and Oligopoly Models.- Chapter 12 Market Power.- Chapter 13 Product Design, Multiproduct Production, and Brand Proliferation.- Chapter 14 Price Discrimination and Other Marketing Strategies.- Chapter 15 Advertising.- Chapter 16 Advertising and Welfare.- Chapter 17 Technological Change, Dynamic Efficiency, and Market Structure.- Chapter 18 Horizontal, Vertical, and Conglomerate Mergers.- Chapter 19 Efficiency, Equity, and Corporate Responsibility in Imperfect Competition.- Chapter 20 Antitrust Law and Regulation.- Chapter 21 Industry and Firm Studies