Norman Fairclough is Professor of Language in Social Life at Lancaster University and author of many books, including Language and Power (Longman, 1989).

• Preface: bin the spin!, Acknowledgements, New Labour, new language? An introduction, 1 The ‘Third Way’: the political discourse of New Labour, 2 The language of ‘social exclusion’, 3 The making of the language of New Labour, 4 The rhetorical style of Tony Blair, 5 The language of government, 6 Rhetoric and reality: Kosovo, Glossary, Notes, Sources, References, Index

'The book is an interesting contribution to the study of contemporary politics.' - Politcal Studies`Fairclough's book, New Labour New Language? is probably unlikely to form part of the staple reading of the speechwriting team within No 10 - but that seems a pity since they could almost certainly learn from it." - Anthony Howard, The Times'an excellent example of how to make academic expertise accessible and informative' - Times Higher`A skilled analysis of the art of Blairite rhetoric." - The Telegraph'This is a real book. Not written by a spin doctor. Read it and worry. Read it and hope.' - Ted Honderich, The Guardian'The terrifying thing for New Labour is not that clever people can decode its language, but that the louder it shouts, the less we all listen. In a world in love with the new, 'new' fast becomes old.' - Andrew Marr, The Observer'Cut through this spin, unravel the rhetoric and dismantle the semantic heart of New Labour...Hapless Tory leader could do worse than invest in a copy of Fairclough's book.' - Big Issue