”Aitchison’s criticism of the absurdities of Barthes’ and Foucault’s deluded intellectualism and post-modern intellectual masturbation has never been better stated in all my reading and research. This book is worth its publication for this chapter alone. […] New Guide to Poetry and Poetics is well written and an enjoyable, interesting read. There are some highly contentious issues discussed, or in some cases, claims asserted--for example, that poetry comes from the brain/mind of the poet, not as ancient lore would have it from the gods or Muses or divine intervention. This kind of scientifically based assumption is open for discussion, without doubt, and is not a criticism of the book per se. I thoroughly recommend this book to all poetry students, teachers of literature, practising established poets and especially literary theorists.” - Rob Harle, in: Leonardo Online 2014