A magnum opus in the now vast domain of discourse studies, whose history, methods, and subdomains mobody knows as well as Robert de Beugrande. No other book in the humanities and social sciences today integrates such encylopedic knowledge into a thoroughly transdisciplinary, international, intercultural, and critical program. For all advanced students of discourse, this book should be their major mentor, guide, and compendium of research.-Teun A. van Dijk, University of Amsterdam and Editor of the journals Text and Discourse and Society - Professor de Beugrande has been one of the most influential scholars in text linguistics since he helped to found it as a discipline. He commands a large panorama of knowledge and brings this learning to bear on a variety of topics, giving fresh insights and new dimensions. In his latest book, he ranges over linguistic, educational, and cultural disciplines in order to synthesize an important framework within which text and discourse can be understood in new ways.-John Sinclair, Birmingham University and Editor-in-Chief of Collins COBUILD English Language Dictionary