New Femininities

FEONA ATTWOOD Lecturer Media and Communication Studies at Sheffield Hallam University, UKBRINDA BOSE Associate Professor of English at Delhi University, India SHELLEY BUDGEON Senior Lecturer in Sociology at the University of Birmingham, UK DAWN CURRIE Professor of Sociology at University of British Columbia, Canada UMUT ERELLISA GUERRERO Associate Professor in Comparative Ethnic Studies at Washington State University, USA JIN HARITAWORN Helsinki Collegium for Advanced Studies Fellow, University of Helsinki, Finland LAURA HARVEY PhD candidate at the Open University, UK SUE JACKSON Senior Lecturer in the School of Psychology at Victoria University of Wellington, New Zealand DEIRDRE M. KELLY Professor of Sociology of Education in the Department of Educational Studies, University of British Columbia, Canada JONGMI KIM Senior Lecturer at the Department of Media and Communication, Coventry University, UK MICHELLE M. LAZAR Associate Professor in the Department of English Language & Literature at the National University of SingaporeCAROLYN PEDWELL Lecturer in Media and Cultural Studies at Newcastle University, UK SHAUNA POMERANTZ Assistant Professor of Child and Youth Studies at Brock University, Canada ANDREA PRESS Chair of the Department of Media Studies and Professor of Sociology at the University of Virginia, USA JESSICA RINGROSE Senior Lecturer at the Institute of Education, University of London, UK RÓISÍN RYAN-FLOOD Lecturer in Sociology andDirector of the Centre for Intimate and Sexual Citizenship (CISC) at the University of Essex, UK ESTELLA TINCKNELL Reader in Media and Cultural Studies at the University of the West of England, Bristol, UK IMOGEN TYLER Lecturer in Sociology at Lancaster University, UK TIINA VARES Senior Lecturer in Sociology and Gender Studies at the University of Canterbury, UK SADIE WEARING Lecturer in Gender Theory, Culture and Media at the Gender Institute, London School of Economics, UK

• Acknowledgements Preface; A.McRobbie Notes on Contributors Introduction; C.Scharff  & R.Gill PART I: SEXUAL SUBJECTIVITY AND THE MAKEOVER PARADIGM Pregnant Beauty: Maternal Femininities under Neoliberalism; I.Tyler The Right to Be Beautiful: Postfeminist Identity and Consumer Beauty Advertising; M.M.Lazar Spicing It Up: Sexual Entrepreneurs and The Sex Inspectors ; L.Harvey & R.Gill '(M)Other-in-Chief: Michelle Obama and the Ideal of Republican Womanhood'; L.Guerrero Scourging the Abject Body: Ten Years Younger and Fragmented Femininity under Neoliberalism; E.Tincknell PART II: NEGOTIATING POSTFEMINIST MEDIA CULTURE Are You Sexy, Flirty, Or A Slut? Exploring 'Sexualisation' and How Teen Girls Perform/Negotiate Digital Sexual Identity on Social Networking Sites; J.Ringrose 'Feminism? That's So Seventies': Girls and Young Women Discuss Femininity and Feminism in America's Next Top Model ; A.L.Press Media 'Sluts': 'Tween' Girls' Negotiations of Postfeminist Sexual Subjectivities in Popular Culture; S.Jackson & T.Vares Is 'the Missy' a New Femininity?; J.Kim PART III: TEXTUAL COMPLICATIONS Of Displaced Desires: Interrogating 'New' Sexualities abd 'New' Spaces in Indian Diasporic Cinema; B.Bose Notes on Some Scandals: The Politics of Shame in Vers le Sud ; S.Wearing The Limits of Cross-Cultural Analogy: Muslim Veiling and 'Western' Fashion and Beauty Practices; C.Pedwell PART IV: NEW FEMININITIES: AGENCY AND/AS MAKING DO Through the Looking Glass? Sexual Agency and Subjectification Online; F.Attwood Reckoning with Prostitutes: Performing Thai Femininity; J.Haritaworn Migrant Women Challenging Stereotypical Views on Femininities and Family; U.Erel Negotiating Sexual Citizenship: Lesbians and Reproductive Health Care; R.Ryan-Flood PART V: NEW FEMINISMS, NEW CHALLENGES The New German Feminisms: Of Wetlands and Alpha-Girls; C.Scharff The Contradictions of Successful Femininity: Third-Wave Feminism, Postfeminism and 'New' Femininities; S.Budgeon Skater Girlhood:Resignifying Femininity, Resignifying Feminism; D.H.Currie, D.M.Kelly & S.Pomerantz Will These Emergencies Never End? Some First Thoughts about the Impact of Economic and Security Crises on Everyday Life; G.Bhattacharyya Index

"This timely collection offers an extensive and thought-provoking range of insights into contemporary feminist debates around sexual subjectivity and citizenship, postfeminist identity and consumerism, and the constructions of femininity in relation to 'race', religion, migration, national security and generation. It represents both an important and refreshing contribution to the advancement of feminist media research." - Cynthia Carter, Cardiff University, UK "New Femininities is an outstanding collection of theoretically rich and engaging essays that analyze how the global project of neoloberalism has coopted many of the basic tenets of feminism in corporately shrewd and often reactionary ways while selling all this as female empowerment. New Femininities is especially strong in showing how various media have worked to constitute new female subjectivities that are deeply contradictory. A very smart, timely and important anthology." - Susan J. Douglas, Professor of Communication Studies, University of Michigan, USA, and author of The Rise of Enlightened Sexism "Rosalind Gill and Christina Scharff's edited collection, New Femininities: Postfeminism, Neoliberalism and Subjectivity, provides an excellent road map for understanding gender, contemporary media and pop culture today. Across twenty original essays, this book grapples with the pressures and opportunities afforded to women across a range of transnational media forms, including magazines, adverts, the web, reality TV shows, and diasporic cinema." - Feminist Memory, 2014