New Dimensions in Investor Relations

Competing for Capital in the 21st Century

Inbunden, Engelska, 1997

Av Bruce W. Marcus, Sherwood Lee Wallace, Marcus, Bruce W Marcus

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The acknowledged bible on investor relationsInvestor relations is an essential facet of any publicly tradedcompany, inevitably affecting its stock price, investments, andliquidity. Maximizing Your Investor Relations provides practicalguidance needed to master this complex undertaking and advocatepersuasively on your company's behalf to achieve greaterrecognition and value. Comprehensive and thoughtful, it focuses oncontrolling the day-to-day mechanics of investor relations to moreeffectively compete for capital.

Produktinformation

Utgivningsdatum1997-11-12
Mått160 x 237 x 34 mm
Vikt839 g
FormatInbunden
SpråkEngelska
Antal sidor432
FörlagJohn Wiley & Sons Inc
ISBN9780471141532

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Finansiering inom Ekonomi och ledarskap
E-handel inom Ekonomi och ledarskap
Projektledning inom Ekonomi och ledarskap

BRUCE W. MARCUS has more than 30 years’ experience in investor relations and corporate and financial marketing. He is a former investment banker, a past president of The New York Association of Business Economists, and was a senior marketing and communications executive of Mobil Corporation and two Big Six accounting firms. The author of Competing for Clients and the editor of The Marcus Letter on Professional Services Marketing, he is also a regular contributor to two online magazines on the Microsoft Network.SHERWOOD LEE WALLACE is Chairman and CEO of the Investor Relations Company (IRC), one of the nation’s most prestigious firms devoted exclusively to investor relations. He is a member of the Senior Round Table of the National Investor Relations Institute and a member of the executive committee of the Financial Communications Section of the Public Relations Society of America. With more than 30 years on the leading edge of investor relations, he is one of the pioneers of the field, noted for providing distinctive and innovative service to an array of outstanding domestic and international companies.

The Art and Craft of Investor Relations. The Marketing Approach. The Cast of Characters. The Changing Landscape of Analysis. Working with the Financial Community. The Computer in Investor Relations. Corporate Communications. The Financial and Business Media. Rules of Disclosure: The SEC and the Markets. Going Public. Shareholder Relations. The Investor Relations Counsel. Competing for Capital. Appendices. Index.