Networked Bollywood

How Star Power Globalized Hindi Cinema

Inbunden, Engelska, 2024

Av Swapnil Rai, Ann Arbor) Rai, Swapnil (University of Michigan

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Networked Bollywood provides an interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their "star switching power," theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.

Produktinformation

Utgivningsdatum2024-07-04
Mått152 x 229 x 22 mm
Vikt594 g
FormatInbunden
SpråkEngelska
Antal sidor300
FörlagCambridge University Press
ISBN9781009400619

Tillhör följande kategorier

Film inom Kultur
Medievetenskap inom Samhalle och politik
Internationella relationer inom Samhalle och politik
Kulturvetenskap inom Samhalle och politik
Företagshistoria inom Ekonomi och ledarskap
Politik och statsskick inom Samhalle och politik

Swapnil Rai is Assistant Professor in the Department of Film, Television and Media at the University of Michigan. Her research focuses on global film and television, media industries, women and gender studies, race and ethnicity, transnational stardom, and celebrity culture. She has served as a Postdoctoral Visiting Fellow at the Center for Contemporary South Asia at Brown University and has taught at the College of Film and the Moving Image at Wesleyan University. Her work has appeared in a range of publications including Communication, Culture & Critique, Feminist Media Studies, International Journal of Communication, JumpCut, Journal of the School of Literature (JSL) and Cinephile.

Acknowledgments; Introduction: Star Switching Power and Networked Bollywood; 1. Of Vagabonds and Wayfarers: Raj Kapoor, Dev Anand, and the Beginnings of Bollywood's Family- Led Film Clusters; 2. King of Kings: Amitabh Bachchan and the Emergence of Bollywood's Corporate Networks; 3. Global Dreamz: Shah Rukh Khan and Aamir Khan Usher Bollywood into the New Millennium; 4. Global Beauty Queens: Aishwarya Rai, Priyanka Chopra and the Female Star's Switching Power in Brand Bollywood; 5. Conclusion: Bards of Change: How Streaming Platforms and State-Industry Alliance are Reconfiguring Networked Bollywood; Notes; Index.

'In this boldly imagined, deeply researched, and beautifully written book, Swapnil Rai offers a distinctive account of why film stars matter. Moving deftly across key turning points in Indian film history, Rai shows that stars mobilized their charisma on- and off-screen to forge surprising new business relationships, establish powerful production and distribution networks that spanned the globe, and position the Hindi film industry as a truly transnational enterprise. This book joins a growing body of scholarship that pushes the study of global media industries onto new terrain and is sure to be read, taught, and cited for years to come.' Aswin Punathambekar, University of Pennsylvania