Network Analysis and Tourism

Noel Scott has extensive experience as a senior tourism manager and researcher and over 25 years in industry research positions. He holds a doctorate in tourism management and Master degrees in marketing and business administration and is a senior lecturer at The University of Queensland, Brisbane, Australia.Rodolfo Baggio holds a degree in Physics (MPhys) and a PhD in Tourism Management. After having worked for leading information technology firms for over 20 years he is presently at the Bocconi University, Milan, Italy, where he teaches courses in Computer Science and coordinates the Information and Communication Technologies area at the Master in Economics and Tourism. He is also Research Fellow at the Carlo F. Dondena Centre for Research on Social Dynamics. He has managed several international research projects and actively researches and publishes in the field of information technology and tourism. His current interests focus on the application of complexity theory and network analysis methods to the study of tourism destinations.Chris Cooper is Pro-Vice Chancellor and Dean of the Business Faculty at Oxford Brookes University, UK. He was Chair of the UN World Tourism Organization Education Council (2005 – 2007) and was awarded the UN Ulysses Medal for contributions to tourism education and policy. He co-edits Current Issues in Tourism and sits on editorial boards for leading tourism, hospitality and leisure journals. He has authored a number of leading textbooks and is the co-series editor of Channelview’s influential book series ‘Aspects of Tourism’.

• 1. Introduction - Noel Scott, Rodolfo Baggio and Chris Cooper2. The Historical Development of Network Theories - Noel Scott, Rodolfo Baggio and Chris Cooper 3. The Network Concept and Tourism - Noel Scott, Rodolfo Baggio and Chris Cooper QUALITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS 4. Conceptual Tools for Evaluating Tourism Partnerships - Roger March and Ian Wilkinson 5. Tourism Destination Networks and Knowledge Transfer - Noel Scott, Rodolfo Baggio and Chris Cooper6. Policy Networks and Tourism Governance - Dianne Dredge and Christof Pforr7. Network Governance and Connectivity: A Case Study - Kathryn Pavlovich 8. The Benefits of Networks to Small and Medium Sized Tourism Enterprises - Carlos Costa, Zélia Breda, Rui Costa and Joana Miguéns 9. International Tourism Trade Networks: The Case of the Chinese Inbound Travel Trade to Australia - Grace Wen Pan 10. Power, Destination Branding and the Implications of a Social Network Perspective - Giuseppe Marzano QUANTITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS 11. Issues in Quantitative Network Analysis - Noel Scott, Rodolfo Baggio and Chris Cooper 12. Visualizing Tourism Networks: Connecting the Dots Noel Scott, Rodolfo Baggio and Chris Cooper 13. Complex Tourism Networks - Noel Scott, Rodolfo Baggio and Chris Cooper 14. Technological Tourism Networks and Network Simulation - Noel Scott, Rodolfo Baggio and Chris Cooper 15. Conclusions - Noel Scott, Rodolfo Baggio and Chris Cooper

The book is a real joy to read. I congratulate the editors for an interesting, succinct, and comprehensive book on the application of network analysis in interpreting and analysing tourism.