Neon Nevada

Sheila Swan learned photography as an assistant in her father’s California portrait studio. She joined the Nevada Craft Guild shortly after it was founded and there began her study of Nevada’s relationship with neon.Peter Laufer is the award-winning author of several dozen books. He is a journalism professor at the University of Oregon. Laufer was editor of the Nevada newspaper, the Gold Hill News.

• Chapter One: Electric Jewels of the Nevada DesertChapter Two: Few Neon Reflections Splash at the Lake while Carson GlowsChapter Three: The Biggest Little City in the WorldChapter Four: Neon in the Cow CountiesChapter Five: Wandering the Neon Desert from Wendover Will to Cactus PeteChapter Six: Light on the Loneliest Road in AmericaChapter Seven: New Flare in the SouthChapter Eight: Las Vegas!Chapter Nine: The Tube-bending CraftChapter Ten: Museum PiecesChapter Eleven: A Date with Vegas VickieChapter Twelve: A Tour with the Young Brothers and a Hello to Paul's Signs Star BenderEpilogue: The Future for Neon in NevadaAcknowledgementsIndexAbout the Author

"This is not merely a coffee table book. It's an immersive journey through time, a celebration of art, culture, and nostalgia. Whether you're a history buff, an admirer of stunning photography, or simply someone who appreciates the beauty of a bygone era, this book is a must-have. It provides a rare glimpse into a captivating part of Nevada's history, preserving the legacy of these iconic neon signs for generations to come."—Nick Vedros, president, the LUMI Neon Museum"The illuminating pages of Neon Nevada are back in print! Our well-traveled, dog-eared copy went with us on our first epic neon road trip and will sit side-by-side on the shelf with this beautiful new edition. Two copies recommended: one for your neon library, and one for your next Nevada road trip."—Randall Ann Homan and Al Barna, coauthors of Saving Neon and San Francisco Neon: Survivors and Lost Icons "Neon Nevada captures the energy and vitality of neon—one of the . . . most effective forms of advertising. The book is a testament to the largely unknown sign designers and tube benders who have made and continue to make Nevada's magnificent commercial landscape all aglitter!"—Alan Goldman, Blue Plate Productions, producer of the documentary film, "Glowing in the Dark" "Neon Nevada takes hits the jackpot, taking readers on a hellbent ride. . . . Through their vivid images and narratives, the authors bring the beauty and stories behind this fascinating slice of Americana to life." —Douglas Towne, editor, Society for Commercial Archeology Journal