Navigating Strategic Success

Strategic management helps businesses effectively reach goals and navigate toward success. This new book, Navigating Strategic Success: A Roadmap to Sustainable Strategic Management, is a comprehensive book that deals with the intricate world of strategic management, offering a detailed exploration of essential concepts and practical applications across various business domains Structured into informative chapters, the book provides a thorough understanding of different aspects of strategic management. It first introduces strategic management and sets the stage for an in-depth exploration of the strategic management landscape. The subsequent chapters cover strategic planning and strategy formulation, laying the groundwork for effective strategic decision-making. The authors offer insights into monitoring and adjusting strategies, also exploring the cognitive processes behind impactful choices in a strategic context. The book discusses strategic management in a global perspective through chapters on global and international strategies, strategic alliances and partnerships, also addressing the challenges and opportunities presented by an interconnected world. Other topics include corporate governance, crisis management, strategic management models and tools, strategic communication, strategic communication, performance measurement and improvement, and more. The book covers the financial, technological, and human aspects of strategic marketing with a special focus on sustainable strategic management, discussing sustainable environmental strategies, strategic ethics, and corporate social responsibility. For practical insight into strategic management, the book concludes with case studies in strategic management, offering real-world applications and lessons from successful strategic implementations. The book is a valuable resource for students, practitioners, and anyone seeking a comprehensive understanding of strategic management. It combines theoretical insights with practical applications, making it an indispensable guide for navigating the complex and dynamic landscape of strategic decision-making in the business world.