Natural Disasters and Risk Communication

C. Vail Fletcher is associate professor in the Department of Communication at the University of Portland.Jennette Lovejoy is associate professor in the Department of Communication at the University of Portland.

• AcknowledgementsForewordKathryn Schulz1. Introduction Conceptualizing Risk: Media Coverage and Natural DisastersJennette LovejoyPart 1: Cascadia Subduction Zone: Geological Background and Predicting Preparedness in the Pacific Northwest2. Cascadia Earthquake Science and HazardsRobert F. Butler3. Risk Perception and Earthquake Preparedness Motivation: Predicting Responses to a Cascadia Subduction Zone Catastrophic EventBradley Adame and Claude MillerPart 2: Confronting Risk Information: Rhetorical Framing in the Media and Stages of Crisis 4. The article that shook the public: A comparative study of “The Really Big One” and other earthquake news coverageJulie Homchick Crowe5. A “Fast and Frugal” Approach to Risk Judgment and Decision-Making and its Implications for Natural DisasterKai KuangPart 3: Local and Global Case Studies: Analyzing Demographic, Attitude and Economic Factors in Natural Disasters 6. Public risk perception attitudes on flooding by different societal sectors: An investigation based on the August 2016 flood in LouisianaDo Kyun Kim and Phillip Madison7. Economic Evaluation of Multi-Hazard Risk Information in Japan: Implication for Earthquake Risk CommunicationHiroaki Matsuura and Keiichi SatoPart 4: Community, Organizing, and Resilience: Pragmatic Considerations8. Families, Companion Animals, and the CSZ Disaster: Implications for Crisis and Risk CommunicationJulie M. Novak and Ashleigh Day9. What is to be Done?—A Preparedness PolemicYianni Doulis10. Nature, Fear, and Bewilderment: An Anthropcenic (Dis)Connect C. Vail FletcherEpilogueChris GoldfingerIndexAbout the Contributors

Fletcher and Lovejoy's Natural Disasters and Risk Communication: Implications of the Cascadia Subduction Zone Megaquake is a must-read for anyone interested in risk communication and how societies respond to natural disasters. The book focuses on moving readers beyond traditional responses such as panic or apathy and toward more productive ones such as preparedness and resilience in the face of inevitable crises. Natural disasters associated with climate change make this book especially timely and necessary. I highly recommend it.