Nation Branding in Modern History

Carolin Viktorin is Assistant Lecturer in the Department of Modern History at University of Cologne.Marcel K. Will holds a doctorate in Medieval and Modern History from the University of Cologne.Annika Estner is a doctoral candidate at the Free University of Berlin.Jessica Gienow-Hecht is Full Professor of History in the John F. Kennedy Institute for North American Studies at the Free University of Berlin.

• List of IllustrationsAcknowledgementsIntroductionCarolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. WillPART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIESChapter 1. Nation Branding Amidst Civil War: Publishing U.S. Foreign Policy Documents to Define and Defend the Republic, 1861-66William B. McAllisterChapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation Branding Case Studies: Austria and SwitzerlandOliver KuehschelmChapter 3. Branding Internationalism: Displaying Art and International Cooperation in the Interwar PeriodIlaria ScagliaChapter 4. High Culture to the Rescue: Japan's Nation Branding in the United States, 1934-40John GripentrogChapter 5. All Publicity is Good Publicity? Advertising, Public Relations, and the Branding of Spain in Britain, 1945-69Carolin ViktorinChapter 6. The Art of Branding: Rethinking American Cultural Diplomacy during the Cold WarMichael L. KrennChapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945-2015Rosemarijn HoefteChapter 8. A New Brand for Post-communist EuropeBeata OciepkaPART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIESChapter 9. Historicizing the Relationship between Nation Branding and Public DiplomacyJustin HartChapter 10. Nation Branding: A Twenty-First Century TraditionMelissa AronczykChapter 11. The History of Nation Branding and Nation Branding as HistoryMads MordhorstPART III: ANNOTATED SOURCESPreface: The Diversity of Primary Sources and the Concept of Nation BrandingIntroduction to Baron Dan Ino, "The Japanese People and their Gardens" (1935)John GripentrogImages from the 1935-36 International Exhibition of Chinese Art in LondonIlaria ScagliaA Memorandum on the Advancing American Art Fiasco of 1947Michael L. Krenn

"With a particularly impressive range of case studies that include Eastern and non-European case studies, the contributors to this volume bring to light new and hitherto unexplored episodes in the history of cultural diplomacy and nation branding, all supported by a wealth of empirical detail." Egle Rindzeviciute, Kingston University