Hoppa till sidans huvudinnehåll

Del 9

Nation Branding in Modern History

Inbunden, Engelska, 2018

AvCarolin Viktorin,Jessica C. E. Gienow-Hecht,Annika Estner,Marcel K. Will

2 489 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.


A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Produktinformation

Tillhör följande kategorier

Hoppa över listan

Du kanske också är intresserad av

Decentering America

Jessica C. E. Gienow-Hecht, Jessica C. E. Gienow-Hecht Gienow-Hecht

Häftad

789 kr