Nascar, Sturgis, And The New Economy Of Spectacle

Daniel Krier (Ph.D. Kansas) is associate professor of Sociology at Iowa State University. His writings on critical theory and political economy include Speculative Capitalism: Stock Market Power and Corporate Change (W.H. Freeman & Co., 2005) and the co-edited volume Capitalism’s Future: Alienation, Emancipation and Critique (Brill 2016).William J. Swart (PhD Kansas) is professor of Sociology and Director of the Civitas Honors Program at Augustana University. His articles on critical theory, social movements and identities have appeared in The Sociological Quarterly, Current Perspectives in Social Theory, and Critical Sociology.

• PrefaceAcknowledgementsList of Figures and Tables1. A Historical Sociology of Spectacle: Economics and the Changing Modalities of the Carnivalesque2. Economies of Spectacle and Micro-Primitive Accumulation: A Tale of Two Cities3. The Structure of Economies of Spectacle4. Paying to See: Spectator Markets, the Outlaw Biker Legend and the Sturgis Motorcycle Rally5. Paying to be Seen: Sponsorship Markets, Branding and the Management of Legends6. Paying to be Seen Enjoying: Trophy Markets, Display and Surplus Enjoyment7. Dark Spectacle: Authoritarianism and the Aestheticization of Economics8. The Future of Economic Spectacles: Virtual Augmentation and the Dialects of AuraReferencesIndex

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