Fuyuan Shen is professor of communication at Pennsylvania State University Heidi Hatfield Edwards is professor of communication at Florida Institute of Technology

• List of TablesAbout the contributorsPrefaceChapter 1. Narratives in public communication: An introductionChapter 2. Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction PlacementChapter 3. Are repeated stories a good strategy? Focusing on narrative persuasion in digital political communicationChapter 4. The effects and implications of consuming multiple science narratives on different types of audience engagementChapter 5. Persuasive Mechanisms and Effects of Narrative Video Political Adsfrom the 2018 U.S. Midterm Elections on Voter AttitudesChapter 6. Effects of narrative-based corporate message and sponsorship disclosure in native CSR advertisingChapter 7. Understanding crisis narratives with large-scale Twitter data:The role of celebrity and emotions in the virality of #MeToo social media activism messagesChapter 8. The Co-Creation of a Collective Identity through Narrativized Sisterhood in a Women’s Political Training ProgramChapter 9. The re-enchantment of narratives in disaster risk communication: Developing a storytelling framework with ‘5C’ principlesChapter 10. Constructing the pipeline fight metanarrative: Micromobilizations, participation, and environmental advocacyChapter 11. Once upon a time…a story of narratives in public communication

Fuyuan Shen is professor of communication at Pennsylvania State University Heidi Hatfield Edwards is professor of communication at Florida Institute of Technology

• List of TablesAbout the contributorsPrefaceChapter 1. Narratives in public communication: An introductionChapter 2. Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction PlacementChapter 3. Are repeated stories a good strategy? Focusing on narrative persuasion in digital political communicationChapter 4. The effects and implications of consuming multiple science narratives on different types of audience engagementChapter 5. Persuasive Mechanisms and Effects of Narrative Video Political Adsfrom the 2018 U.S. Midterm Elections on Voter AttitudesChapter 6. Effects of narrative-based corporate message and sponsorship disclosure in native CSR advertisingChapter 7. Understanding crisis narratives with large-scale Twitter data:The role of celebrity and emotions in the virality of #MeToo social media activism messagesChapter 8. The Co-Creation of a Collective Identity through Narrativized Sisterhood in a Women’s Political Training ProgramChapter 9. The re-enchantment of narratives in disaster risk communication: Developing a storytelling framework with ‘5C’ principlesChapter 10. Constructing the pipeline fight metanarrative: Micromobilizations, participation, and environmental advocacyChapter 11. Once upon a time…a story of narratives in public communication

Fuyuan Shen is professor of communication at Pennsylvania State University Heidi Hatfield Edwards is professor of communication at Florida Institute of Technology

• List of TablesAbout the contributorsPrefaceChapter 1. Narratives in public communication: An introductionChapter 2. Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction PlacementChapter 3. Are repeated stories a good strategy? Focusing on narrative persuasion in digital political communicationChapter 4. The effects and implications of consuming multiple science narratives on different types of audience engagementChapter 5. Persuasive Mechanisms and Effects of Narrative Video Political Adsfrom the 2018 U.S. Midterm Elections on Voter AttitudesChapter 6. Effects of narrative-based corporate message and sponsorship disclosure in native CSR advertisingChapter 7. Understanding crisis narratives with large-scale Twitter data:The role of celebrity and emotions in the virality of #MeToo social media activism messagesChapter 8. The Co-Creation of a Collective Identity through Narrativized Sisterhood in a Women’s Political Training ProgramChapter 9. The re-enchantment of narratives in disaster risk communication: Developing a storytelling framework with ‘5C’ principlesChapter 10. Constructing the pipeline fight metanarrative: Micromobilizations, participation, and environmental advocacyChapter 11. Once upon a time…a story of narratives in public communication