Narratives in Public Communication

Häftad, Engelska, 2024

Av Fuyuan Shen, Heidi Hatfield Edwards, USA) Shen, Fuyuan (Pennsylvania State University, USA) Hatfield Edwards, Heidi (Florida Institute of Technology

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This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.

Produktinformation

Utgivningsdatum2024-11-29
Mått152 x 229 x 13 mm
Vikt280 g
SpråkEngelska
SerieRoutledge Research in Communication Studies
Antal sidor226
FörlagTaylor & Francis Ltd
EAN9781032451824

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List of TablesAbout the contributorsPrefaceChapter 1. Narratives in public communication: An introductionChapter 2. Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction PlacementChapter 3. Are repeated stories a good strategy? Focusing on narrative persuasion in digital political communicationChapter 4. The effects and implications of consuming multiple science narratives on different types of audience engagementChapter 5. Persuasive Mechanisms and Effects of Narrative Video Political Adsfrom the 2018 U.S. Midterm Elections on Voter AttitudesChapter 6. Effects of narrative-based corporate message and sponsorship disclosure in native CSR advertisingChapter 7. Understanding crisis narratives with large-scale Twitter data:The role of celebrity and emotions in the virality of #MeToo social media activism messagesChapter 8. The Co-Creation of a Collective Identity through Narrativized Sisterhood in a Women’s Political Training ProgramChapter 9. The re-enchantment of narratives in disaster risk communication: Developing a storytelling framework with ‘5C’ principlesChapter 10. Constructing the pipeline fight metanarrative: Micromobilizations, participation, and environmental advocacyChapter 11. Once upon a time…a story of narratives in public communication

Narratives in Public Communication

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