A concentrated, rigorous look at Latinx representations in late-20th- and early-21st-century 'narcomedia,' or 'communication forms that emerge from drug trafficking'...Ruiz’s observations are incisive throughout. He is at his best, though, when directly addressing the 'how' and 'why' behind the production of problematic Latinx representations...Narcomedia itself makes important inroads into paving the path ahead for Latinx representations in US-made film and TV. Ruiz’s book is a fine example of the scholarly vigilance and clarity of thought needed to hold the abidingly white-centric entertainment industry’s feet to the fire in their ongoing representations of Latinx people on-screen. (Los Angeles Review of Books) Ruiz's work is a valuable contribution to the protracted "blame game" between US and Mexican authorities. . . . [Narcomedia] is a snapshot of a complex topic, offering a good entry point for the public into the complicated subject of the War on Drugs. (CHOICE) A fun and informative romp...[with a] serious message. (Drug War Chronicle)