"Anyone who has the slightest interest in culture, religion, or sport will find much of the discussion fascinating and be inspired to learn more. This is a well-written and well-presentedbook and because of its wide appeal, this book comes highly recommended and will form an important contribution to any academic or personal library."– Greg Willson, School of Marketing, Tourism and Leisure, Edith Cowan University, Perth, published in Annals of Leisure Research