Lonán Ó Briain has done his homework meticulously.... [This] monograph is written in a clear prose that avoids arcane semantics. It offers a perceptive, heart-felt, and accurate analysis of the persistence of un-normalized thoughts and practices by people under strong state and market domination.... Very few such deep-rooted studies are being conducted, let alone published, on these peoples and places, making this book a must-read to anyone caring about the richness of marginal cultures and their power of resilience.