Music Business Handbook and Career Guide

Author David Baskerville (1918–1986) received a PhD in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; executive vice president of Ad-Staff, Inc., producer of award-winning broadcast commercials; executive editor of Tor Music Publishing Company; and president of Sherwood Recording Studios, North Hollywood.He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications in Los Angeles.As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute in Canada.He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music. Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy.As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, multinational broadcasting, and mobile communications. He served as president of what is now a division of S&P Global Market Intelligence, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch (acquired by Forrester Research), a key source of consumer research on new media.As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard.Baskerville was vice president of the Music and Entertainment Industry Educators Association (MEIEA) and member of the Writers Guild of America, West. He has served on the boards of both public and private companies that produce business information.Author Serona Elton has extensive experience as a music business professional and educator. She is a professor and Chair of Music Industry at the University of Miami Frost School of Music. She is also a Yamaha Master Educator and serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). She began her career in the music business while earning a BSBA in Finance from the University of Florida, an MM in Music Industry from the University of Miami, and a JD from Brooklyn Law School.Previously, Elton worked for Warner Music Group, where she held the position of Vice President, Product Management, and EMI Recorded Music, North America, where she was Vice President, Mechanical Licensing and Repertoire Data Services. She has also provided consulting services to Sony Music Entertainment, Universal Music Group, Zumba Fitness, and other music-related companies.A respected expert, Elton has written extensively about the music business and directed several industry conferences. Additionally, she has contributed to news stories about the music business for numerous news outlets including the TODAY Show, the BBC, Billboard, CNN.com, NPR’s Marketplace and more. In 2023, she was awarded the first-ever Music Business Educator of the Year Bizzy Award by the Music Business Association.Elton is a speaker in the U.S. Department of State Speaker Program. She is also a member of the Promoting Peace, Education, and Cultural Exchange (PEACE) Through Music Award Committee, which is part of the U.S. Department of State Global Music Diplomacy Initiative. Elton also serves as a council member on the College Music Society′s Council on Music Business-Industry and serves as a. Previously, she has served as president of the Music and Entertainment Industry Educators Association (MEIEA), a trustee of the Copyright Society, chair of the Florida Bar Entertainment, Arts, and Sports Law Section, a governor on the Recording Academy, Florida Chapter, Board of Governors, and as a Director-at-Large on the American Musicological Society Board of Directors. She is also an alumna of the Nashville-based Leadership Music program, and a licensed attorney in New York and Florida.

• PART I • SETTING THE STAGECHAPTER 1 • Introduction to the Music BusinessCHAPTER 2 • Agents, Managers, and AttorneysCHAPTER 3 • Unions and GuildsCHAPTER 4 • Artist ManagementPART II • COPYRIGHT, SONGWRITING, PUBLISHING, AND LICENSINGCHAPTER 5 • Music CopyrightCHAPTER 6 • Professional SongwritingCHAPTER 7 • Music PublishingCHAPTER 8 • Music LicensingPART III • THE RECORDED MUSIC INDUSTRYCHAPTER 9 • Recording Artists and Record LabelsCHAPTER 10 • Recording AgreementsCHAPTER 11 • Record and Video ProductionCHAPTER 12 • Record Label Marketing and DistributionCHAPTER 13 • On-Demand StreamingCHAPTER 14 • Market AnalyticsPART IV • LIVE PERFORMANCECHAPTER 15 • Concert PromotionCHAPTER 16 • Concert VenuesCHAPTER 17 • Arts AdministrationCHAPTER 18 • Music in TheatrePART V • MUSIC IN THE MARKETPLACECHAPTER 19 • Music in Radio and VideoCHAPTER 20 • Music in MediaCHAPTER 21 • Music ProductsPART VI • MAKING A LIVING IN MUSICCHAPTER 22 • The DIY ArtistCHAPTER 23 • Starting Your Own BusinessCHAPTER 24 • Career OptionsCHAPTER 25 • Career Development

"Music Business Handbook and Career Guide is the most comprehensive book on this topic by far."