Music as Intangible Cultural Heritage

Blanca de Miguel Molina is Associate Professor at Universitat Politècnica de València (Spain). She has published in several international journals about innovation in creative industries. She is Specialist in industry analysis and business models.Virginia Santamarina Campos is Full Professor at Universitat Politècnica de València (Spain). She is Coordinator of the research microcluster cultural and creative industries, tourism & tech and Expert of the Research Executive Agency of the European Commission. She is Specialist in responsible research and innovation in the creative sectors, concretely in cultural and intangible heritage.María de Miguel Molina is Associate Professor at Universitat Politècnica de València (Spain). She has been Visiting Scholar at the University of Roehampton (UK) and UC Berkeley (USA), among others. She is Specialist in public policies and management and qualitative research methodologies.Rafael Boix Doménech is Associate Professor of Applied Economics at the Department of Economic Structure at the Universitat de València (Spain). His research focuses on cultural and creative industries, industrial districts, and clusters.

• Part I. Economic, cultural and social identity.- Chapter 1. Introduction. Music, from intangible cultural heritage to the music industry.- Chapter 2. The impact of the music industry in Europe and the business models involved in its value chain.- Chapter 3. The role of public policies in enhancing cultural and creative industries: an analysis of public policies related to music in Colombia.- Chapter 4. Soundcool: a business model for cultural industries born out of a research project.- Chapter 5. Breaking the gender gap in rap/hip-hop consumption.- Part II. Music and territory: the case of bands in the Valencian Region.- Chapter 6. The intangible cultural landscape of the Banda Primitiva de Llíria.- Chapter 7. Music for the Moors and Christians festivities as intangible cultural heritage: a specific genre for wind bands in certain Spanish regions.- Chapter 8. The impact of the COVID-19 pandemic on musical societies in the Valencian Region, Spain.- Chapter 9. Conclusions:music as an economic, social, cultural, creative and resilient activity.