Music Artist Managers

Guy Morrow is Senior Lecturer in Arts and Cultural Management at the University of Melbourne, Australia.

• Introduction 1. What is music artist management? 2. Managers in the music business: A theoretical framework 3. Management work in the music business: Issues and challenges 4. The ever-expanding role of music artist managers 5. New models for music artist manager retention. Conclusion

“With this book, Guy Morrow provides a much-needed framework to better understanding the increasingly complex business of music artist management. The book combines rigorous theoretical frameworks with research and updated cases, making the book an essential contribution to the field.” Daniel Nordgård, Professor, University of Agder, Norway"Guy Morrow is the world's leading researcher in the field of music management and with this book he has set another milestone in exploring the challenging job of music managers in changing times. "Music Artist Managers" is an excellent contribution to understanding the multi-faceted roles of music managers and highlights the new models of music management in the digital age. The book is a MUST read for anyone researching the music industry, especially those interested in music management.” Peter Tschmuck, Music Business Researcher, University of Music and Performing Arts Vienna, Austria“The role of music artist manager is complex and often contradictory as Morrow makes clear in ‘Music Artist Managers: Remuneration and Retention in the Popular Music Business’. Using primary research to examine this key relationship in the popular music supply chain Morrow raises important questions and offers interesting solutions.” Sally Anne Gross, Reader in Music Business. University of Westminster, London, England“There are so many parallels between the issues that Guy identifies facing music managers in Australia which are also being discussed here the UK including expanded job role, increased workload, lack of boundaries, financial insecurity and long payback on investment in artist development. This excellent book is worth a read for all global music managers. As well as outlining the challenges they face, it also outlines potential solutions by exploring more modern and flexible management agreements which reflect the time managers invest in artist development. Highly recommended.” Annabella Coldrick, Chief Executive, Music Managers Forum (UK)“A vital addition to any music business or artist development reading list. Dr Guy Morrow’s ‘Music Artist Managers: Remuneration and Retention in the Popular Music Business’ presents a cogent, cohesive argument for rethinking the roles, responsibility, and renumeration of artist management in five succinct chapters.” Julia Toppin, University of Westminster, UK“In Music Artist Managers, Morrow identifies new models for music artist manager retention and actively invites critiques. He gives readers -- whether artists, managers, investors, coaches, or educators -- tools to use in decision making for future success.” Catherine Moore, Adjunct Professor, University of Toronto Faculty of Music, Canada