Chris White is the Founder and Managing Director of Winkle-picker Ltd. He has provided interpretive and master planning services worldwide, particularly in London, Hong Kong and Singapore. He has been involved in the design of some of the world’s most innovative multi-award-winning museums and exhibition projects.

• Introduction Part One: Theory 1.History vs Heritage 2.Heritage Tourism 3.Museums as Tourism Attractions Part Two: Practice 4.Issues in Interpretation 5.Museum Design Management 6.Museums in an Age of Pandemics Part Three: People 7.John Ruskin: Learning to Look 8.James Gardner: Interacting to Learn 9.Alex McCuaig: Experiencing to Inspire Conclusion

"This important book is one of the first to integrate museum heritage and tourism. It examines the issue from a deep conceptual foundation and then translates this knowledge into a range of practical applications that are suitable for practitioners, students and the academic community. Written by a true global expert with many years of international experience, Museum and Heritage Tourism: Theory, Practice & People is a must-have resource."Professor Bob McKercher, University of Queensland"This unique and erudite book provides valuable insight into the crossover between museums, heritage and tourism. It is a welcome addition to the growing literature in heritage tourism studies and brings to light many of the challenges and opportunities associated with museum management and design, heritage management, and tourism. This work is a valuable asset to students and scholars throughout the world." Professor Dallen Timothy, Arizona State University