Li Ye is an associate professor at the School of New Media at Sichuan Film and Television University, China, where she specializes in teaching courses pertaining to new media and communication. Her research interests predominantly revolve around fan studies, gender studies, and new media studies.

• List of FiguresList of TablesPrefaceAcknowledgementsList of AbbreviationsGlossary1. Introduction2. Deciphering "mum fans"3. Traffic data worship: mum fans in the data age4. The macro-context where ideology and political economy intertwine5. The micro-contextual construction of mum fan identity6. Conclusion and reflectionAppendix 1: Data collection methods design involved in this bookAppendix 2: Detailed statistical analysis processIndex

Li Ye is an associate professor at the School of New Media at Sichuan Film and Television University, China, where she specializes in teaching courses pertaining to new media and communication. Her research interests predominantly revolve around fan studies, gender studies, and new media studies.

• List of FiguresList of TablesPrefaceAcknowledgementsList of AbbreviationsGlossary1. Introduction2. Deciphering "mum fans"3. Traffic data worship: mum fans in the data age4. The macro-context where ideology and political economy intertwine5. The micro-contextual construction of mum fan identity6. Conclusion and reflectionAppendix 1: Data collection methods design involved in this bookAppendix 2: Detailed statistical analysis processIndex

Li Ye is an associate professor at the School of New Media at Sichuan Film and Television University, China, where she specializes in teaching courses pertaining to new media and communication. Her research interests predominantly revolve around fan studies, gender studies, and new media studies.

• List of FiguresList of TablesPrefaceAcknowledgementsList of AbbreviationsGlossary1. Introduction2. Deciphering "mum fans"3. Traffic data worship: mum fans in the data age4. The macro-context where ideology and political economy intertwine5. The micro-contextual construction of mum fan identity6. Conclusion and reflectionAppendix 1: Data collection methods design involved in this bookAppendix 2: Detailed statistical analysis processIndex