Multinationals in Latin America

Case Studies

Inbunden, Engelska, 2014

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The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.

Produktinformation

Utgivningsdatum2014-12-02
Mått140 x 216 x 18 mm
Vikt406 g
FormatInbunden
SpråkEngelska
SerieAIB Latin America
Antal sidor203
Upplaga2014
FörlagPalgrave Macmillan
ISBN9781137024091

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Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America (www.aib-lat.org) and its first Chapter Chair. Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico. Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil.

Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8