Multinationals in Latin America

Case Studies

Inbunden, Engelska, 2014

AvL. Liberman,S. Garcilazo,E. Stal,Leonardo Liberman,Sergio Garcilazo

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The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.

Produktinformation

Utgivningsdatum2014-12-02
Mått140 x 216 x 18 mm
Vikt406 g
FormatInbunden
SpråkEngelska
SerieAIB Latin America
Antal sidor203
Upplaga2014
FörlagPalgrave Macmillan
ISBN9781137024091

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Internationell ekonomi inom Ekonomi och ledarskap
Organisationsteori inom Ekonomi och ledarskap
Affärsstrategi inom Ekonomi och ledarskap
Affärsutveckling inom Ekonomi och ledarskap
Entreprenörskap inom Ekonomi och ledarskap
Ledarskapsböcker inom Ekonomi och ledarskap

Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America (www.aib-lat.org) and its first Chapter Chair. Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico. Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil.

Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8