Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy

• I — The Setting.- 1: The Infant Formula Controversy at Center Stage.- 2: The Societal Context of the Infant Formula Controversy.- 3: The Institutional Context of the Infant Formula Controversy.- II — The Gathering Storm.- 4: Sowing the Seeds of the Controversy: The European Scene.- 5: The Controversy Comes to the United States.- 6: The Activists Throw Down the Gauntlet — The Kennedy Hearings and its Aftermath.- 7: The Drive Toward Code Enactment — The Post Kennedy Era.- III — Issues and Institutions.- 8: Health, Medical, and Scientific Aspects of the Controversy.- 9: Worldwide Infant Formula Sales, Markets, and Industry Structure.- 10: The Industry and Major Manufacturers Involved in the Controversy.- 11: Major Religious and Activist Groups Involved in the Controversy.- IV — Escalation of the Conflict.- 12: WHO’s Involvement in the Controversy.- 13: Dynamics of the Passage of the WHO Code.- 14: The Sole Negative Vote by the U.S.: The Impact of Ideology and Domestic Politics.- V — Drive Toward Resolution of the Conflict.- 15: Nestle Coordination Center for Nutrition, Inc. (NCCN): Nestle’s Change in Organizational Structure and Strategies to Deal with the Boycott.- 16: “Winning” the Methodists: The Last Major Battle-ground to Enlist the Religious Community’s Support for the Boycott.- 17: Nestle Infant Formula Audit Commission (NIFAC): A New Model for Gaining External Legitimacy for Corporate Actions.- 18: Settlement of the Dispute and Termination of the Boycott: Discussions Between INBC/INFACT and Nestle — UNICEF in the Role of an Honest Broker.- VI — Lessons Learned and Unlearned.- 19: The Lessons of Accountability — Third World Governments: Expectations and Performance — WHO’s Non-Existent.- Monitoring.- 20: Code Compliance by theInfant Formula Industry: The New Nestle — The More Things Change, The More They Remain The Same.- 21: Emerging Modes of Business-Society Conflict Resolution — An Assessment.

' Sethi's book is an excellent addition to the body of literature on public policy. I highly recommend it. ' Journal of International Business Studies 3 quarter 1994