Andy Bull has been a journalist for over 30 years, working in senior positions on The Times, AOL, The Independent, Conde Nast and The Mail on Sunday, among others. He is also the author of Brand Journalism (Routledge, 2013).

• Guided tour Introduction: Equipping you for the fourth revolution in journalism How to use this book in conjunction with the online version Part A: Getting started 1. Essentials of writing a news story 2. Creating a publishing platform 3. Getting started with social media Social media 4. Audio and podcasting 5. Still pictures and video Part B: Building proficiency 6. Live blogging and curation 7. Developing your abilities as a reporter and interviewer 8. Building proficiency with Wordpress 9. Social and community journalism 10. Email bulletins and creating your own RSS feed with Yahoo Pipes 11. Stills, audio and audio-visual packages 12. Video 13. Data journalism 14. Building a personal brand, and developing a specialism Part C: Professional Standards 15. Features and in-depth packages 16. Advanced online research, search engine optimisation, analytics, sub-editing, and proof reading 17. Multi-platform publishing and developing your skills as an editor 18. Advanced multimedia storytelling 19. Long-form video journalism, audio and video news bulletins and magazine programmes 20. The future

We use this book primarily as a "how to" guide that will help students through the various stages of creating digital content...The information offered in Part A is still hugely relevant. Part B requires some updating to take account of the latest technological advances... Part C is probably the most dated section and it is here that I would like to see a general updating of all the examples...The book is the best digital storytelling guide on the market. – Allan Boughey, Edinburgh Napier University, UKThe accompanying website is a brilliant way of being able to constantly update the book – I think all practical journalism textbooks should have this format!...Andy Bull writes with authority but in a highly accessible style, which is something that not all authors manage to achieve!... Is there a way that libraries can purchase a book with a number of website log-ins that only last for as long as the student is on the course and can then be transferred to another new student? – Angela Birchall, University of Salford, UKI wanted less on how to be a journalist (although, this is great stuff and I use it in my Journalism 200: Media Writing course) and more about the technical standards, details, and concepts specific to multimedia journalism. – Jaclyn Cameron, University of Tennessee, Knoxville, USAStronger element of branding and entrepreneurial journalism in #18... I picked Multimedia Journalism because it is the best I’ve seen for multimedia journalism, and all journalism is "multimedia" now. – Rebecca Johnson, Marshall University, USAThis book crammed a lot in and I picked the book for this and the fact that the online content was updated and much more interactive... Making that [online] registration easier and expanding it would be helpful... I liked the visual layout and easy flow of the Bull book. – Rocky Dailey, South Dakota State University, USAI think chapter 2 "creating a publishing platform" can be expanded further bacuse we need to find some web server like wordpress or wix to ask student to put their content there... this book is very comprehensive. – MA Wang Wai, City University of Hong Kong, Hong Kong

Andy Bull has been a journalist for over 30 years, working in senior positions on The Times, AOL, The Independent, Conde Nast and The Mail on Sunday, among others. He is also the author of Brand Journalism (Routledge, 2013).

• Guided tour Introduction: Equipping you for the fourth revolution in journalism How to use this book in conjunction with the online version Part A: Getting started 1. Essentials of writing a news story 2. Creating a publishing platform 3. Getting started with social media Social media 4. Audio and podcasting 5. Still pictures and video Part B: Building proficiency 6. Live blogging and curation 7. Developing your abilities as a reporter and interviewer 8. Building proficiency with Wordpress 9. Social and community journalism 10. Email bulletins and creating your own RSS feed with Yahoo Pipes 11. Stills, audio and audio-visual packages 12. Video 13. Data journalism 14. Building a personal brand, and developing a specialism Part C: Professional Standards 15. Features and in-depth packages 16. Advanced online research, search engine optimisation, analytics, sub-editing, and proof reading 17. Multi-platform publishing and developing your skills as an editor 18. Advanced multimedia storytelling 19. Long-form video journalism, audio and video news bulletins and magazine programmes 20. The future

We use this book primarily as a "how to" guide that will help students through the various stages of creating digital content...The information offered in Part A is still hugely relevant. Part B requires some updating to take account of the latest technological advances... Part C is probably the most dated section and it is here that I would like to see a general updating of all the examples...The book is the best digital storytelling guide on the market. – Allan Boughey, Edinburgh Napier University, UKThe accompanying website is a brilliant way of being able to constantly update the book – I think all practical journalism textbooks should have this format!...Andy Bull writes with authority but in a highly accessible style, which is something that not all authors manage to achieve!... Is there a way that libraries can purchase a book with a number of website log-ins that only last for as long as the student is on the course and can then be transferred to another new student? – Angela Birchall, University of Salford, UKI wanted less on how to be a journalist (although, this is great stuff and I use it in my Journalism 200: Media Writing course) and more about the technical standards, details, and concepts specific to multimedia journalism. – Jaclyn Cameron, University of Tennessee, Knoxville, USAStronger element of branding and entrepreneurial journalism in #18... I picked Multimedia Journalism because it is the best I’ve seen for multimedia journalism, and all journalism is "multimedia" now. – Rebecca Johnson, Marshall University, USAThis book crammed a lot in and I picked the book for this and the fact that the online content was updated and much more interactive... Making that [online] registration easier and expanding it would be helpful... I liked the visual layout and easy flow of the Bull book. – Rocky Dailey, South Dakota State University, USAI think chapter 2 "creating a publishing platform" can be expanded further bacuse we need to find some web server like wordpress or wix to ask student to put their content there... this book is very comprehensive. – MA Wang Wai, City University of Hong Kong, Hong Kong

Andy Bull has been a journalist for over 30 years, working in senior positions on The Times, AOL, The Independent, Conde Nast and The Mail on Sunday, among others. He is also the author of Brand Journalism (Routledge, 2013).

• Guided tour Introduction: Equipping you for the fourth revolution in journalism How to use this book in conjunction with the online version Part A: Getting started 1. Essentials of writing a news story 2. Creating a publishing platform 3. Getting started with social media Social media 4. Audio and podcasting 5. Still pictures and video Part B: Building proficiency 6. Live blogging and curation 7. Developing your abilities as a reporter and interviewer 8. Building proficiency with Wordpress 9. Social and community journalism 10. Email bulletins and creating your own RSS feed with Yahoo Pipes 11. Stills, audio and audio-visual packages 12. Video 13. Data journalism 14. Building a personal brand, and developing a specialism Part C: Professional Standards 15. Features and in-depth packages 16. Advanced online research, search engine optimisation, analytics, sub-editing, and proof reading 17. Multi-platform publishing and developing your skills as an editor 18. Advanced multimedia storytelling 19. Long-form video journalism, audio and video news bulletins and magazine programmes 20. The future

We use this book primarily as a "how to" guide that will help students through the various stages of creating digital content...The information offered in Part A is still hugely relevant. Part B requires some updating to take account of the latest technological advances... Part C is probably the most dated section and it is here that I would like to see a general updating of all the examples...The book is the best digital storytelling guide on the market. – Allan Boughey, Edinburgh Napier University, UKThe accompanying website is a brilliant way of being able to constantly update the book – I think all practical journalism textbooks should have this format!...Andy Bull writes with authority but in a highly accessible style, which is something that not all authors manage to achieve!... Is there a way that libraries can purchase a book with a number of website log-ins that only last for as long as the student is on the course and can then be transferred to another new student? – Angela Birchall, University of Salford, UKI wanted less on how to be a journalist (although, this is great stuff and I use it in my Journalism 200: Media Writing course) and more about the technical standards, details, and concepts specific to multimedia journalism. – Jaclyn Cameron, University of Tennessee, Knoxville, USAStronger element of branding and entrepreneurial journalism in #18... I picked Multimedia Journalism because it is the best I’ve seen for multimedia journalism, and all journalism is "multimedia" now. – Rebecca Johnson, Marshall University, USAThis book crammed a lot in and I picked the book for this and the fact that the online content was updated and much more interactive... Making that [online] registration easier and expanding it would be helpful... I liked the visual layout and easy flow of the Bull book. – Rocky Dailey, South Dakota State University, USAI think chapter 2 "creating a publishing platform" can be expanded further bacuse we need to find some web server like wordpress or wix to ask student to put their content there... this book is very comprehensive. – MA Wang Wai, City University of Hong Kong, Hong Kong