Motivating Language Theory

Jackie Mayfield is a Professor of Management in the Sanchez School of Business at Texas A&M International University, USA. She specializes in leadership communication research, and has published over 80 journal articles and conference proceedings in such outlets as International Journal of Business Communication, Human Resource Management, and Development and Learning in Organizations.Milton Mayfield is a Professor of Management in the Sanchez School of Business at Texas A&M International University, USA. He specializes in leadership communication research, and has published over 80 journal articles and conference proceedings in such outlets as Human Resource Management, International Journal of Business Communication, and The Encyclopedia of Creativity (2nd ed.).

• 1. A Few Words to Get Us Started.- 2. Fitting into the Big Picture: Meaning-Making Language.- 3. Speaking from the Heart: Empathetic Language.- 4. Clarity is Key: Direction-Giving Language.- 5. Motivating Language Coordination.- 6. Motivating Language and Workplace Outcomes.- 7. Strategic Motivating Language.- 8. Measurement and Generalizability.- 9. Future Directions.- 10. Hands, Heart, and Spirit.