Bauman is a master of his craft. A Most Valuable Medium enables us to benefit from his vast accumulated knowledge and insights as he explores the early world of phonographic recordings of spoken genres, from street-corner sales pitches to country store tall tales. His is a decidedly important contribution to understanding the rise of broadcasting, which has been widely assumed to begin with the advent of radio in 1920. It is also a major contribution to our understanding of the discourse processes of decontextualization and circulation that are central to the constitution and maintenance of modern public spheres.- Greg Urban, University of Pennsylvania This spirited and well-researched book is a must-read for many audiences, including scholars and students of media history, media anthropology, and sound studies; linguistic anthropologists, folklorists, and ethnographers of performance; and Americanists and historians of various stripes.- Michael Lempert - University of Michigan (Journal of Folklore Research Reviews) Bauman's status as eminent anthropologist and author of books on cross-cultural intertextuality and language ideologies situates his discussions within a broader world of inquiry and his mechanisms for analyzing the behaviors of history feel current and intellectually rigorous, an obvious outcome of experience.- Andrew Justice - University of Southern California (Association for Recorded Sound Collections Journal)