“This should prove a useful book to its intended audience given its clear writing and line of development. In lieu of empirical illustration to drive home the points at hand, Rushton makes very effective use of personal anecdotes that help bring the subject to life. It should also be required reading for cultural economists.” (Samuel Cameron, Journal of Cultural Economics, Vol. 48 (3), 2024)“This convincing, original, and methodologically sound research will interest a wide audience, from medical sociologists and anthropologists, to public health professionals and students working on HIV/AIDS.” (Marlyse Debergh, Lova - Journal of Feminist Anthropology and Gender Studies, issue 44, December, 2023)