Meet moimoi! These playful creatures with high-contrast stripes were chosen by babies, for babies, at the University of Tokyo "Baby Lab." Their bold colors and silly sounds work like magic to grab Baby's attention.

Moimoi, Where Are You? continues the fun of Moimoi—Look at Me! with cutouts on every page that create a clever game of hide-and-seek. Yoo-hoo, moi moi? Peekaboo, moi moi!

Parents in Japan have purchased over a million books, and swear that moimoi can even soothe a crying tot. Your newborn or toddler will love moimoi, too!