Dr. Michael D. Cohen, a 30+ year veteran of working on, teaching, and writing about political campaigns shows readers how campaigns are organized, explains state-of-the-art tools of the trade, and reveals how some of the most interesting people in politics got their big breaks. He combines academic insights and practical advice that will be of interest to practitioners and students considering careers in politics, and people interested in how elections are won. The second edition, updated to include a new chapter on how campaigns are using artificial intelligence and what that means for democracy, has been completely revised throughout to provide readers with an up-to-date understanding of how candidates succeed.

Produktinformation

Utgivningsdatum2025-04-15
Mått152 x 229 x 19 mm
Vikt526 g
FormatInbunden
SpråkEngelska
Antal sidor224
Upplaga2
FörlagBloomsbury Publishing Plc
ISBN9781538195093

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ContentsPrefaceIntroduction1. Parties and ElectionsFrom Bosses to ConsultantsVoter AffiliationParties As Campaign-Adjunct OrganizationsDemocratizing the VoteElectionsRulesAssignmentSources and Further Reading2. Planning and ManagementStart with WhyCan You Win?Do Campaigns Matter?Plan DesignConsultant StoryAssignmentSources and Further Reading3. FundraisingWho Donates to Campaigns?Basic RulesHigh-Dollar FundraisingLow-Dollar FundraisingOnline PlatformsAssignmentSources and Further Reading4. Independent GroupsLoss of ControlChange in Money FlowTypes of Independent GroupsExpansion of PACsIndependent ExpenditureDonations to CandidatesDark MoneyConsultant StoryAssignmentSources and Further Reading5. Vulnerability and Opposition ResearchNegative InformationThe Toughest QuestionsOpponent FramingResearch DirectorResearch StrategyDesktop ResearchField ResearchOrganization and AnalysisDeploymentLimitsConsultant StoryAssignmentSources and Further Reading6. Data and AnalyticsThe Voter FileIdentifying Winnable VotersCalculating Vote TotalsModeling Vote TotalsConsultant StoryAssignmentSources and Further Reading7. Focus Groups and PollingFocus GroupsPollingToolsDigital ResearchAssignmentSources and Further Reading8. Earned MediaToolsConsultant StoryAssignmentSources and Further Reading9. Paid MediaDefinitionConsultant StoryAssignmentSources and Further Reading10. Social MediaDefinitionToolsConsultant StoryAssignmentSources and Further Reading11. Field OperationsDefinitionToolsGet Out the VoteConsultant StoryAssignmentSources and Further Reading12. Artificial IntelligenceDefinitionToolsEthical ConsiderationsConsultant StoryAssignmentSources and Further Reading13. The New Permanent CampaignCampaign Strategy Gets PersonalVoter Polarization IncreasesTactics Go DigitalThe Parties InvestCampaigns Between ElectionsThe Future of Modern Political CampaignsSources and Further ReadingAfterwordAcknowledgementsAppendixIndexAbout the Author