Modern Competitive Strategy

Häftad, Engelska, 2015

Av Gordon Walker, Tammy Madsen

2 619 kr

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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

Produktinformation

  • Utgivningsdatum2015-02-16
  • Mått185 x 231 x 17 mm
  • Vikt610 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor416
  • Upplaga4
  • FörlagMcGraw-Hill Education
  • ISBN9781259181207

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