Models for Innovation Diffusion 1
bokomslag Models for Innovation Diffusion
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Models for Innovation Diffusion

Vijay Mahajan • Robert A Peterson • Vijay Mahajan

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  • 88 sidor
  • 1985
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
  • Författare: Vijay Mahajan, Robert A Peterson, Vijay Mahajan
  • Format: Pocket/Paperback
  • ISBN: 9780803921368
  • Språk: Engelska
  • Antal sidor: 88
  • Utgivningsdatum: 1985-08-30
  • Förlag: SAGE Publications

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