Prof Jon Holt is Global Head of Systems Engineering for Atego. He is a Fellow of both the IET and the BCS and is recognised as a thought leader in the world of systems modelling. He is the author of several books and is an international award-winning public speaker. Jon is also a Professor of Systems Engineering at Cranfield University.Simon Perry is a Principal Consultant with Atego. He has over 25 years experience working as a systems and software engineer in a wide range of business areas. He is a Member of the IET and the BCS, a public speaker and the author of several books.Dr Mike Brownsword is a Consultant Engineer with Atego. He has over 10 years experience working in a range of industries. He is a Member of the IET and a Chartered Engineer.