Mobile TV: Customizing Content and Experience

Dr Anxo Roibas is Senior Lecturer at the University of Brighton, Visiting Lecturer at Westminster University, at the Politecnico di Milano and the National Institute of Design (India). He has been user experience Consultant for Vodafone and since 2000 he has been collaborating with the Nokia Research Center. He has coordinated ethnographic research in collaboration with the Vodafone Group Fondation and the British Royal Academic of Engineering exploring the use of mobile phones as multimedia interfaces. He has been British Fellow at the BT IT Mobility Research Center. Anxo is Executive Committee member of the British HCI Group.Aaron Marcus (BA, Princeton University, BFA, MFA, Yale University) is President of Aaron Mracus and Associates, Inc. a pioneering user-interface (UI) design firm. Mr Marcus is the world's first graphic designer to use computers. His firm has worked on mobile UI projects with Equilibrio, HP, Motorola, Nokia, Siemens, Samsung, Qwest, and Visa among others. He has written/co-written 4 books and more than 250 papers and lectures/tutors worldwide about mobile UI design.Riccardo Sala (BA and MSc Design Politecnico di Milano, MA Interactive Media Dublin Institute of Technology) is Information Architect at Dare Digital. He has been interaction designer at the Times Online. He has also worked as consultant HCI designer specialized in new media and the assessment of the user experience with applications and services for mobile phones.

• What It All Means: Six Perspectives on Mobile TV.- Mobile TV: Customizing Content and Experience.- Mobile TV’s Time to Shine Has Arrived.- Saddlebags, Paperbacks and Mobile Media.- The Path Tells a Story.- to Social TV.- The Sociability of Mobile TV.- Interactive TV Narrativity.- User Experience and Design of Mobile TV in Everyday Life.- Culture, Interface Design, and Design Methods for Mobile Devices.- Mobile Video in Everyday Social Interactions.- Does Mobile Television Enhance a New Television Experience?.- Innovation Through Conceptual and Participatory Design for Mobile Multimedia Systems.- An Ambient Intelligence Framework for the Provision of Geographically Distributed Multimedia Content to Mobility Impaired Users.- Creativity in Interactive TV: Personalize, Share, and Invent Interfaces.- Understanding the Context: Data Gathering, Requirements and Evaluation Methodologies.- Content for Mobile Television: Issues Regarding a New Mass Medium Within Today’s ICT Environment.- Different Attitudes Concerning the Usage of Live Mobile TV and Mobile Video.- User Experience Evaluation in the Mobile Context.- Context and Sociability in Mobile Interactive Multimedia Systems.- Social Properties of Mobile Video.- m-YouTube Mobile UI: Video Selection Based on Social Influence.- Scenarios of Use for Sociable Mobile TV.- “What Are You Viewing?” Exploring the Pervasive Social TV Experience.- Advanced Interaction Modalities with Mobile Digital Content.- m-LoCoS UI: A Universal Visible Language for Global Mobile Communication.- The Future of Mobile TV: When Mobile TV Meets the Internet and Social Networking.- From One to Many Boxes: Mobile Devices as Primary and Secondary Screens.- Watch-and-Comment as an Approach to Collaboratively Annotate Points of Interest in Video andInteractive-TV Programs.- Conclusion (The Mobile Future).