Mobile Persuasion Design

Changing Behaviour by Combining Persuasion Design with Information Design

Häftad, Engelska, 2018

AvAaron Marcus

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Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour.

Produktinformation

Utgivningsdatum2018-02-21
Mått155 x 235 x 35 mm
Vikt1 163 g
FormatHäftad
SpråkEngelska
SerieHuman–Computer Interaction Series
Antal sidor659
FörlagSpringer London Ltd
ISBN9781447169871

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Aaron Marcus, President of Aaron Marcus and Associates, Inc. (AM+A), and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user experience design, publisher of eight books and more than 300 articles, former “Fast Forward” column editor of Interactions for five years, and the first user-interface designer to be elected to both the HCI Academy and to the AIGA Fellows. AM+A has been in business for more than a quarter-century, providing user-centered solutions on projects ranging from start-up ventures to business applications launched by some of the largest companies in the world. AM+A has served approximately 300 clients and completed approximately 500 projects.