Mixed Methods Perspectives on Communication and Social Media Research

Reynaldo Gacho Segumpan CMgr FCMI, CSci, FIScT, FHEA, is Head of the Department of Business Administration, University of Technology and Applied Sciences-Ibri (CAS), Sultanate of Oman. He holds a PhD and a Doctor of Communication (DComm) and has published extensively on communication and media studies, business management, and social sciences.Joanna Soraya Abu Zahari researches actively and has published widely on contemporary issues in social media and communication. She teaches Business Communication and Public Relations and management courses at the Department of Business Administration, University of Technology and Applied Sciences-Ibri (CAS), Sultanate of Oman.

• PART 1: Communication Research Perspectives, 1. The organisation of Japanese Hospitality: A Narrative Analysis of "Omotenashi", 2. Communication Strategies used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges, 3. Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication, 4. Exploration into Communication Fidelity in Telemedicine, 5. Identifying Scientific Trends through Recombinant Memetics, 6. Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram, PART 2: Research Perspectives in Social Media, 7. The Utilisation of Social Media Platforms for Brand Image and Market Position Development among SMEs, 8. Social Media and Issues of Political Consciousness and Political Change in Algeria, 9. The Effects of Financial Literacy and Social Media on Financial Behaviour, 10. The Influence of Social Media in Marketing Events, 11. To What Extent are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude?, 12. Kenyan Women and their Use of Social Media for their SMEs, 13. Impact of Social Media on the Buying Decision-making Process of Leisure and Recreation Products, 14. Big Social Data: Relationships Among Privacy, Security, and Trust, 15. AI-enabled Bot and Social Media: A Survey of Tools, Techniques, and Platforms for the Arms Race, PART 3: Conclusion, 16. Research Direction in CommSocMed: Quo Vadis?

"If you are interested in social media and communication, this book not only provides helpful tools and knowledge based on research but also examines contemporary and relevant issues affecting our society. Apart from the fact that the authors are professionals with extensive academic and industry experience, the scholarship of the book is a must-read for anyone in communication and social sciences." -- Musa Abdulkareem, Stony Brook University, New York, USA"The book provides a comprehensive perspective and a contemporary outlook on research methods in communication and social media. I like the spread of topics and the authors' style of writing as well as the scholarship of the book. This is a must-have for researchers and communication specialists." -- Jennifer Buzarang, Ebina City Board of Education, Japan"A very interesting book, both from academic and practical points of view. The authors are professionals in a variety of fields. Reading is recommended not only for researchers in communication but also for communication professionals who are involved on a daily basis for work." -- Salvatore Severi, Ministry of Defence, Italy