Patricia M. Greenfield is Distinguished Professor of Psychology at the University of California, Los Angeles and Director of the Children’s Digital Media Center @ Los Angeles (www.cdmc.ucla.edu). Her central theoretical and research interest is in the relationship between culture and human development; she sees media as a key component of modern culture. Greenfield is a member of the American Academy of Arts and Sciences and recipient of an Award for Distinguished Contributions to Cultural and Contextual Factors in Child Development from the Society for Research in Child Development.