Millennial Momentum

MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg Center for Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore during the second term of President Clinton’s administration.MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm Frank N. Magid Associates.

• Part IChange Creates Fear, Uncertainty, and Doubt1.  Welcome to the Millennial Era2.  Millennials Are About to Take Over America3. Fighting Over Americ's FuturePart II4. Judging the Fourth Turning5. Crowdsourcing the Congress6. The Challenge of Presidential Leadership in the Fourth TurningPart III7.  Leadership for a New Economic Era8.  Confronting Corporate Life9.  Building Better Learning Communities10. Taking Higher Educatin HigherPart IV: Changing The Way Americans Live11. Millennial Family Lifestyles12. Let Millennials Enterain You13. Chaning the World14. Making Over American POlitics15. Building a New Civic EthosNotes on Data Sources and AnalysisReferencesIndex

"The authors offer a wonderfully persuasive picture of America's future-by providing a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future. Read this book and find out how Millennials will move America as profoundly Boomers did in the '60s or as Generation X did in the '80s." - Neil Howe (co-author of Generations and The Fourth Turning) "Winograd and Hais have emerged as the country's best, and most solidly supported, analysts of the emergent Millennial Generation. They describe a generation that is difficult to pigeonhole politically-environmentally and social justice oriented but also focused on family and community. Their tolerant attitudes are a direct threat to parts of the conservative agenda, but their distrust of hyper-professionalism and top-down bureaucracy contradicts counters the mind-set of boomer era progressives. Leaders of both parties-and forward looking businesses-need to study this book for a unique look into America's evolving future." - Joel Kotkin (author of The Next Hundred Million: America in 2050) "In recent years few have thought so much and been as prescient about the emerging politics of the United States as Mike Hais and Morley Winograd. This new book adds breadth and depth to an already powerful set of insights they've had. It is a must read for anyone wanting to understand how American politics and culture are unfolding in this new and challenging century. "- Simon Rosenberg (President, NDN & The New Policy Institute) "In this timely analysis of demographic data, Winograd and Hais examine the habits, values, and desires of the generation born between 1982 and 2003. The most racially diverse and ideologically tolerant population the U.S. has ever known, Millennials are also the best networked group of humans in history. Believing that every consumer choice, every vote, every blog post and tweet matters, young people come of age expecting to be heard and to make change. Although still gaining momentum, Millennial thinking has already proved itself powerful-the networked grassroots organization that elected Barack Obama is the book's most persuasive example. The book offers important insights into the dynamic, interdependent forces that will shape America's future." (Publishers Weekly) "Extremely useful, readable and important...only recent book I have been eager to blurb, it's THAT good." - Warren Bennis (Leadership expert and author) "The new publishing sensation, Millennial Momentum, is working its way up the best-seller lists with its analysis of the Millennials."- Richard Geldard (Huffington Post)