Sarah Maltby is a lecturer in sociology and media. She is the founder of the War and Media Network and co-editor of Communicating War: Memory, Military and Media (Arima Publishing, 2007). Her research centres on military information management and representations of conflict in military and journalistic output.

• 1. Introduction 2. What is Media Operations? 3. The Aim of Media Operations 4. Media Operations: An Interactionist Perspective 5. Audiences: Imagining and Influencing 6. Defining War: Control Moves 7. Defining War: Strategic Interaction 8. Performing War: Bounded Impression Management 9. Performing War: Distanciated Impression Management 10. Impression Management and Mediatized War: Negotiating the 'Front' Line

'Military Media Management contains a sophisticated, yet accessible, analysis of the media operations of the British Armed Forces. It should be required reading for all students, scholars, and practitioners who want to understand contemporary conflict and the ways in which it is mediatized.' -- E-IR journal

Sarah Maltby is a lecturer in sociology and media. She is the founder of the War and Media Network and co-editor of Communicating War: Memory, Military and Media (Arima Publishing, 2007). Her research centres on military information management and representations of conflict in military and journalistic output.

• 1. Introduction 2. What is Media Operations? 3. The Aim of Media Operations 4. Media Operations: An Interactionist Perspective 5. Audiences: Imagining and Influencing 6. Defining War: Control Moves 7. Defining War: Strategic Interaction 8. Performing War: Bounded Impression Management 9. Performing War: Distanciated Impression Management 10. Impression Management and Mediatized War: Negotiating the 'Front' Line

'Military Media Management contains a sophisticated, yet accessible, analysis of the media operations of the British Armed Forces. It should be required reading for all students, scholars, and practitioners who want to understand contemporary conflict and the ways in which it is mediatized.' -- E-IR journal

Sarah Maltby is a lecturer in sociology and media. She is the founder of the War and Media Network and co-editor of Communicating War: Memory, Military and Media (Arima Publishing, 2007). Her research centres on military information management and representations of conflict in military and journalistic output.

• 1. Introduction 2. What is Media Operations? 3. The Aim of Media Operations 4. Media Operations: An Interactionist Perspective 5. Audiences: Imagining and Influencing 6. Defining War: Control Moves 7. Defining War: Strategic Interaction 8. Performing War: Bounded Impression Management 9. Performing War: Distanciated Impression Management 10. Impression Management and Mediatized War: Negotiating the 'Front' Line

'Military Media Management contains a sophisticated, yet accessible, analysis of the media operations of the British Armed Forces. It should be required reading for all students, scholars, and practitioners who want to understand contemporary conflict and the ways in which it is mediatized.' -- E-IR journal