MicroFranchising

Creating Wealth at the Bottom of the Pyramid

Häftad, Engelska, 2008

AvJason Fairbourne,Stephen W. Gibson,W. Gibb Dyer

689 kr

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Poverty remains one of the most intractable problems in the developing world. Microfranchising offers great promise in alleviating poverty by aiding in the foundation of locally owned businesses. Microfranchising is defined as small businesses whose start-up costs are minimal and whose concepts and operations are easily replicated. It involves the systematizing of microenterprises to create and replicate turnkey businesses for the poor. With the awarding of the 2006 Nobel Peace Prize, attention has increased on this remarkable concept.This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising. This book is a must read for business scholars and economists, practitioners and lenders, members of NGOs dedicated to poverty alleviation and anyone else who is interested in learning about an innovative, business focused tool to alleviate poverty.

Produktinformation

Utgivningsdatum2008-05-30
Mått156 x 234 x undefined mm
FormatHäftad
SpråkEngelska
FörlagEdward Elgar Publishing Ltd
ISBN9781848440531

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Contents:Foreword 1. Why Microfranchising is Needed Now: Introduction and Book OverviewJason S. FairbournePART I: MICROFRANCHISING THEORY2. Microfranchising: The Next Step on the Development LadderStephen W. Gibson3. The Informal Economy and MicrofranchisingMichael Henriques and Matthias Herr4. Current International Development Tools to Combat PovertyWarner Woodworth5. Opportunities for Partnership: How Microfinance and Microfranchising Complement Each OtherJohn Hatch6. Microfranchising and the Base of the PyramidMolly Hoyt and Eliot Jamison PART II: MICROFRANCHISING IN PRACTICE7. Microfranchise Business ModelsKirk Magleby8. Honey Care AfricaFarouk Jiwa9. Franchising Health Care for Kenya: The HealthStore Foundation ModelMichelle Fertig and Herc Tzaras10. Vodacom Community Services: Rural Telephone Access for South AfricaLisa Jones Christensen, Jennifer (Reck) Van Kirk and Brad Wood11. Scojo FoundationJordan Kassalow, Graham Macmillan and Neil Blumenthal12. Microfranchise FundingNaoko Felder-KuzuPART III: CONCLUSION13. The Future of Microfranchising: Opportunities and ChallengesW. Gibb Dyer, Jr.Index

'Microfranchising offers a thorough-going and impartial analysis of microfranchising, covering both practice and theory. . . The tome's well documented chapters provide an objective overview of the various aspects of microfranchising and outline its main characteristics. . . This book should be read by all those involved in, or concerned by, the fight against poverty who are looking for a complete overview of microfranchising. The various actors of the entrepreneurial world will also find much in the volume of interest to them. . . Academics will find well documented sources, complete with operational examples, which will help them to present "action" projects to their students. Microfranchising and, more generally, micro-entrepreneurship, represent a vast field of research that will be of great interest to scholars working in the field of entrepreneurship. Fairbourne, Gibson and Dyer's book not only offers a valuable introduction to "micro-entrepreneurship", but demonstrates the human side of entrepreneurship as a whole.'

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