“This book will be equally adored by two types of people: the teacher who loves teaching real economics, and the student who is curious about how real economics will help them understand the world. Everything is laid out in gorgeous clarity, waiting to be discovered.”Dave Donaldson, Class of 1949 Professor of Economics, MIT, US“Do we really need another introductory microeconomics textbook? Absolutely, if properly done! This gem is a fantastic addition to the world of microeconomics resources. It’s crystal-clear, refreshingly free of jargon, and strikes the perfect balance: simple enough to grasp, yet never simplistic. It delivers the core intuition of each topic in plain language, but then takes it up a notch with basic calculus to explain concepts like a true professional. Plus, it’s packed with engaging YouTube videos that walk you through derivations step-by-step, making you feel like you’re in a one-on-one class. And the cherry on top? It dives into exciting modern topics like digitization and platform markets. Whether you’re diving into micro for the first time, studying on your own, or looking for a solid reference book, this is the one to get!”Christos Genakos, Professor of Economics and Policy, Cambridge Judge Business School, University of Cambridge, UK