Emily J. Haas is behavioral research scientist at the National Institute for Occupational Safety and Health, Office of Mine Safety and Health Research.Marifran Mattson is professor and head of the Brian Lamb School of Communication at Purdue University and advisor to the Motorcycle Safety at Purdue campaign.

• Chapter 1: The Origins and Iterations of Harm Reduction TheoryChapter 2: Setting the Stage for Harm Reduction MetatheoryChapter 3: Improving the Theoretical Utility of Harm Reduction: A Motorcycle Safety ExemplarChapter 4: A Qualitative Approach to Applying Harm Reduction MetatheoryChapter 5: Qualitative Analysis Informed by Harm Reduction Metatheory: Implications for Motorcycle SafetyChapter 6: Validity and Reflexivity in Harm Reduction Qualitative ResearchChapter 7: Harm Reduction Championing Research Ethics Summary: Future Directions for Harm Reduction Metatheory

Focusing on Harm Reduction Theory as a metatheoretical framework for encouraging motorcycle safety, Haas and Mattson provide a unique and important contribution to health communication scholarship and practice. They present a useful distinction between risk and harm issues and thoroughly overview several possible theories in terms of application to motorcycle safety. The book is detailed and comprehensive, offering useful and significant suggestions that have relevance well beyond motorcycle safety itself. Scholars and practitioners will find that this book propounds a perspective that has the potential to revolutionize numerous aspects of health communication work, including an understanding of metatheory.